CW-Retail Services Main Capabilities Overview 2017

Retail Services

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WE ARE THE CENTER OF RETAIL Helping clients transform the way people work, shop, and live

2017

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Around the corner and across the world, Cushman & Wakefield is the center of retail. Our 1,300-member global team has the expertise, experience, and resources to provide comprehensive integrated, and innovative real estate services to retail occupiers, landlords and investors, regardless of the size, scope or location of the assignment. From urban high streets to suburban centers, retail parks,

and factory outlets, Cushman & Wakefield retail specialists leverage industry experience and a global perspective to align brands to opportunities, provide clients with intelligence for smart decision making, and market properties and available space worldwide.

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Cushman & Wakefield utilizes a data-driven, analytical approach to understand the unique relationship that a client’s brand has with customers — and how the right timing and strategy can elevate that connection. Whether addressing a request for a single unit or an entire market entry plan for leading retailers to new concept start-ups, our experts help clients define their specific retail requirements. We act as strategic advisors to secure locations that fulfill business objectives and reach the target customer at terms that set the stage for future success. For tenants looking to streamline their real estate experience, Cushman & Wakefield also has the resources to assist with project management, facility management, sublease disposition, and portfolio administration.

STRATEGIC PLANNING Evaluation and identification of the essential factors for decision making: • Socioeconomic and demographic data • Accessibility and transportation patterns • Pedestrian flow • Traffic counts • Existing store analysis • Sales forecasting • Market entry / store expansion • Portfolio optimization • Brand entry SITE SELECTION AND ACQUISITION Strategic planning underpinned by market insights: • Location screening and evaluation • Location ranking and recommendations according to a custom set of benchmarks • Negotiation DISPOSITION Site disposition services, from initial planning to implementation: • Strategic portfolio reviews • Property positioning and marketing • Offer solicitation and review • Contract negotiation and execution PROJECT AND DEVELOPMENT SERVICES • Programming, planning, and design • Bid and procurement • Construction management • Vendor management • POS installation

MULTI-MARKET TRANSACTION MANAGEMENT • Broker selection • Process and document management PORTFOLIO ADMINISTRATION • Lease administration • Payables management • Accounting and financial lease audit and reconciliation • Asset tracking • Contract management and compliance • Performance metrics • Savings/Cost avoidance • Abstracting and auditing • Tracking and reporting ASSET SERVICES • Financial management • Engineering management • Contract and vendor management • Sustainability consulting • 24/7 facilities management call center • Facilities audits and assessments VALUATION AND ADVISORY • Valuation

• Property tax services • Appraisal management • Portfolio valuation

• Merchandising graphics/signage • General contractor management • Capital projects • New construction • Prototype/Specification services • Remodels

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We understand the nuances and complexities of all property types — and use this knowledge to serve as a long-term partner to clients. Our retail specialists and researchers constantly analyze and engage their local markets, offering clients insight into current conditions, hidden opportunities, and trends. Leasing professionals create innovative property marketing campaigns that target, attract and retain tenants. Capital markets experts maximize the returns of a single asset or portfolio, develop savvy plans for the placement of debt and equity, and determine and execute on financing strategies. Through the full-service resources of the Cushman & Wakefield organization, clients also have the opportunity to solve for added needs involving property and asset management, project and development services, valuation and advisory, and facility services.

STRATEGIC PLANNING Evaluating and identifying the essential factors that aid in decision making: • Market and property analysis • Brand positioning • Portfolio evaluation & benchmarking • Tenant mix and target tenant analysis • Market share and retail demand forecasting • Development feasibility • Redevelopment / reuse strategies • Repositioning / re-tenanting strategies • Customized research & analytics MARKETING AND LEASING Assisting with all aspects of property marketing, from initial planning to successful lease execution: • Property positioning • Marketing and leasing strategy • Marketing program execution • Lease negotiations EXIT STRATEGIES / DISPOSITION SERVICES Comprehensive advice, execution, and investment management services: • Financing strategy and implementation • Structuring and arranging/placement of debt and equity • Investment sales

PROPERTY/ASSET MANAGEMENT • Programs that increase operating efficiencies, control expenses, manage energy-streamlining processes, assure adherence to applicable rules and regulations, leverage economies of scale through group purchasing, and increase tenant satisfaction PROJECT AND DEVELOPMENT SERVICES • Management and oversight of budgets, schedules, vendors and contractors related to space build-out and capital projects VALUATION AND ADVISORY • Valuation and advisory services related to acquisition, disposition, financing, litigation, taxes, and financial reporting LEASE ADMINISTRATION • Technology consulting

• A/R processing • Invoice reviews • Abstractions • Data management

PORTFOLIO MANAGEMENT • Practices, processes, tools, and technology to deliver consistent services across a portfolio of assets

Find out more about Cushman & Wakefield: cushwakeretail.com @CushWakeRETAIL cwglobalretailguide.com

CONSISTENTLY RANKED AMONG THE TOP RETAIL BROKERAGE FIRMS IN THE U.S.

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MULTI-SERVICE RETAIL PLATFORM Through the resources of professionals in more than 250 offices, Cushman & Wakefield meets clients’ leasing, selling, and financing needs, delivers portfolio solutions across geographies, values and appraises retail real estate, educates with thought-provoking data, financial and research analytics, assists in project development, and delivers facility services.

FUTURE-FORWARD APPROACH We deploy talent to meet the omni-channel, global real estate needs of the retail industry, and develop strategies and solutions that encompass technology, e-commerce, global supply chain logistics, and the quickening pace of demographic and social change.

GLOBAL COLLABORATION Collaboration and information sharing are the keys to successful global client service. Cushman & Wakefield has a cross-border retail network of professionals who work together to help retailers meet their business needs in the Americas, Europe, and Asia. Our professionals engage in consistent dialogue across time zones and geographies to stay abreast of the changing pace of the industry.

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About Cushman & Wakefield Cushman & Wakefield is a leading global real estate services firm that helps clients transform the way people work, shop, and live. Our 45,000 employees in more than 70 countries help occupiers and investors optimize the value of their real estate by combining our global perspective and deep local knowledge with an impressive platform of real estate solutions. Cushman & Wakefield is among the largest commercial real estate services firms with revenue of $6 billion across core services of agency leasing, asset services, capital markets, facility services (C&W Services), global occupier services, investment & asset management (DTZ Investors), project & development services, tenant representation, and valuation & advisory. 2017 marks the 100-year anniversary of the Cushman & Wakefield brand. 100 years of taking our clients’ ideas and putting them into action.

To learn more, visit www.cushwakecentennial.com, www. cushmanwakefield.com or follow @CushWake on Twitter.

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