CW-Retail Services Main Capabilities Overview 2017

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Cushman & Wakefield utilizes a data-driven, analytical approach to understand the unique relationship that a client’s brand has with customers — and how the right timing and strategy can elevate that connection. Whether addressing a request for a single unit or an entire market entry plan for leading retailers to new concept start-ups, our experts help clients define their specific retail requirements. We act as strategic advisors to secure locations that fulfill business objectives and reach the target customer at terms that set the stage for future success. For tenants looking to streamline their real estate experience, Cushman & Wakefield also has the resources to assist with project management, facility management, sublease disposition, and portfolio administration.

STRATEGIC PLANNING Evaluation and identification of the essential factors for decision making: • Socioeconomic and demographic data • Accessibility and transportation patterns • Pedestrian flow • Traffic counts • Existing store analysis • Sales forecasting • Market entry / store expansion • Portfolio optimization • Brand entry SITE SELECTION AND ACQUISITION Strategic planning underpinned by market insights: • Location screening and evaluation • Location ranking and recommendations according to a custom set of benchmarks • Negotiation DISPOSITION Site disposition services, from initial planning to implementation: • Strategic portfolio reviews • Property positioning and marketing • Offer solicitation and review • Contract negotiation and execution PROJECT AND DEVELOPMENT SERVICES • Programming, planning, and design • Bid and procurement • Construction management • Vendor management • POS installation

MULTI-MARKET TRANSACTION MANAGEMENT • Broker selection • Process and document management PORTFOLIO ADMINISTRATION • Lease administration • Payables management • Accounting and financial lease audit and reconciliation • Asset tracking • Contract management and compliance • Performance metrics • Savings/Cost avoidance • Abstracting and auditing • Tracking and reporting ASSET SERVICES • Financial management • Engineering management • Contract and vendor management • Sustainability consulting • 24/7 facilities management call center • Facilities audits and assessments VALUATION AND ADVISORY • Valuation

• Property tax services • Appraisal management • Portfolio valuation

• Merchandising graphics/signage • General contractor management • Capital projects • New construction • Prototype/Specification services • Remodels

4 | CUSHMAN & WAKEFIELD

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