CW-Retail Services Main Capabilities Overview 2017

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We understand the nuances and complexities of all property types — and use this knowledge to serve as a long-term partner to clients. Our retail specialists and researchers constantly analyze and engage their local markets, offering clients insight into current conditions, hidden opportunities, and trends. Leasing professionals create innovative property marketing campaigns that target, attract and retain tenants. Capital markets experts maximize the returns of a single asset or portfolio, develop savvy plans for the placement of debt and equity, and determine and execute on financing strategies. Through the full-service resources of the Cushman & Wakefield organization, clients also have the opportunity to solve for added needs involving property and asset management, project and development services, valuation and advisory, and facility services.

STRATEGIC PLANNING Evaluating and identifying the essential factors that aid in decision making: • Market and property analysis • Brand positioning • Portfolio evaluation & benchmarking • Tenant mix and target tenant analysis • Market share and retail demand forecasting • Development feasibility • Redevelopment / reuse strategies • Repositioning / re-tenanting strategies • Customized research & analytics MARKETING AND LEASING Assisting with all aspects of property marketing, from initial planning to successful lease execution: • Property positioning • Marketing and leasing strategy • Marketing program execution • Lease negotiations EXIT STRATEGIES / DISPOSITION SERVICES Comprehensive advice, execution, and investment management services: • Financing strategy and implementation • Structuring and arranging/placement of debt and equity • Investment sales

PROPERTY/ASSET MANAGEMENT • Programs that increase operating efficiencies, control expenses, manage energy-streamlining processes, assure adherence to applicable rules and regulations, leverage economies of scale through group purchasing, and increase tenant satisfaction PROJECT AND DEVELOPMENT SERVICES • Management and oversight of budgets, schedules, vendors and contractors related to space build-out and capital projects VALUATION AND ADVISORY • Valuation and advisory services related to acquisition, disposition, financing, litigation, taxes, and financial reporting LEASE ADMINISTRATION • Technology consulting

• A/R processing • Invoice reviews • Abstractions • Data management

PORTFOLIO MANAGEMENT • Practices, processes, tools, and technology to deliver consistent services across a portfolio of assets

Find out more about Cushman & Wakefield: cushwakeretail.com @CushWakeRETAIL cwglobalretailguide.com