4110 Butler Pike pitchbook

Strategy Dedication Success SUBLEASE Services

Marketing Plan

Best-in-Class Marketing Materials

A Cassidy Turley Marketing Strategy Programs and Tools to Expedite Leasing

Our Strengths

Creative Deal Makers

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Market and Property Evaluation Collect information for property, competition and overall market for Charlotte to determine target audience and create custom marketing plan for the asset.

• Progress-Oriented Marketing

Tailored Visuals to Accompany Proposals

• Timely & Responsive Feedback

Collateral and Online Presence Design and prepare custom full color marketing collateral suitable for email distribution and hard copy.

Monitoring Performance

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List featured properties on online commercial real estate search services

Materials

Listing Services • CoStar • LoopNet • SiteIndex

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Flyers, Brochures (Interactive), Display Boards HTML emails and promotions Property Website

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A C T I V I T Y

Highly-detailed Leasing Reports, Available Daily

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C R E A T E S

CONSTANT DEAL FLOW

Advertising and Promotion Develop local advertising schedule and discuss promotional options including direct and email campaigns, broker events and incentive programs to continue promotion of the property throughout the life of the listing. Public Relations Maintain local and national media lists to target press release mailings and promote events. Four Resource Square will benefit from Cassidy Turley’s locally-hired PR firm for additional innovative ideas to generate activity.

A C T I V I T Y

Before the Tour • Know the prospect by asking the right questions • Research company; know existing location, motivations and requirement details • Work with Property Management to prepare space and building for optimal showing conditions

Source the Prospect • Mixed media strategy using brokers, direct contact and events • Understanding the competitive set of buildings and tenants therein • Cold calling tenants and sending unsolicited proposals to prospects inside and outside of the submarket

After the Tour • Detailed follow-up with broker and/or prospect: what did we do well, how can we improve? How did Four Resource Square stack-up to competition? • Understand what it will take to WIN THE DEAL. • Follow up with visuals and custom, supplemental marketing materials that stimulate more dialogue with the broker and/or prospect. • Provide ownership with a detailed leasing report so that you know of all proactive marketing endeavors, real-time prospect list and information as to why we did or did not win deals.

• More preparation = higher probability of tour success

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