4110 Butler Pike pitchbook

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4110 Butler Pike Plymouth Meeting, PA

Proposal for Sublease Services

To Kelley Stewart Frontier Communications Corp.

January 2013

feet meters

1000

500

Strategy Dedication Success SUBLEASE Services

Your Dedicated Team

2012 CLOSED LEASE TRANSACTIONS

Total Transaction Volume

Marketing Team

2011 CLOSED LEASE TRANSACTIONS

Total Transaction Volume

Mike Kemmet Senior Vice President

Nick Adams (Local Agent)

Charlotte Support Team

2010 CLOSED LEASE TRANSACTIONS

Total Transaction Volume

Sarah Godwin Senior Analyst

Kate Reilly Marketing Manager

Rachael Weiss Brokerage Assistant & Marketing

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Strategy Dedication Success SUBLEASE Services

Marketing Plan

Best-in-Class Marketing Materials

A Cassidy Turley Marketing Strategy Programs and Tools to Expedite Leasing

Our Strengths

Creative Deal Makers

•

Market and Property Evaluation Collect information for property, competition and overall market for Charlotte to determine target audience and create custom marketing plan for the asset.

• Progress-Oriented Marketing

Tailored Visuals to Accompany Proposals

• Timely & Responsive Feedback

Collateral and Online Presence Design and prepare custom full color marketing collateral suitable for email distribution and hard copy.

Monitoring Performance

•

List featured properties on online commercial real estate search services

Materials

Listing Services • CoStar • LoopNet • SiteIndex

•

Flyers, Brochures (Interactive), Display Boards HTML emails and promotions Property Website

•

A C T I V I T Y

Highly-detailed Leasing Reports, Available Daily

•

C R E A T E S

CONSTANT DEAL FLOW

Advertising and Promotion Develop local advertising schedule and discuss promotional options including direct and email campaigns, broker events and incentive programs to continue promotion of the property throughout the life of the listing. Public Relations Maintain local and national media lists to target press release mailings and promote events. Four Resource Square will benefit from Cassidy Turley’s locally-hired PR firm for additional innovative ideas to generate activity.

A C T I V I T Y

Before the Tour • Know the prospect by asking the right questions • Research company; know existing location, motivations and requirement details • Work with Property Management to prepare space and building for optimal showing conditions

Source the Prospect • Mixed media strategy using brokers, direct contact and events • Understanding the competitive set of buildings and tenants therein • Cold calling tenants and sending unsolicited proposals to prospects inside and outside of the submarket

After the Tour • Detailed follow-up with broker and/or prospect: what did we do well, how can we improve? How did Four Resource Square stack-up to competition? • Understand what it will take to WIN THE DEAL. • Follow up with visuals and custom, supplemental marketing materials that stimulate more dialogue with the broker and/or prospect. • Provide ownership with a detailed leasing report so that you know of all proactive marketing endeavors, real-time prospect list and information as to why we did or did not win deals.

• More preparation = higher probability of tour success

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Strategy Dedication Success SUBLEASE Services

Discipline. Accountability. Aggressive Marketing Plan.

April

February

July

March

May

June

Monday, April 1st: Tuesday, April 2nd: Tuesday, April 9th:

Monday, March 4th: Tuesday, March 5th Friday, March 8th Monday, March 11th: Wednesday, March 27th:

Monday, February 4th Tuesday, February 5th Friday, February 8th Wednesday February 13th Tuesday, February 26th:

Monday, June 3rd: Tuesday, June 4th: Tuesday, June 11th: Monday, June 18th: Wednesday, June 26th:

Monday, July 7th : Tuesday, July 8th: Thursday, July 17th: Monday, July 22nd: Thursday, July 25th:

Send monthly Leasing Report

Monday, May 6th: Tuesday, May 7th:

Send monthly Leasing Report

Monthly Skype or conference call

Team cold-calling to targeted prospects

Shotgun email to Tenant Rep Brokers, highlight availability Hard Mailer/Post card to Prospective Tenants Featured Property hard mailer to all Tenant Rep Brokers in Charlotte

Review databases for accuracy

Team cold-calling to targeted University Prospects SiteIndex Email Blast to all office & industrial brokers Review meeting: database and online marketing materials

Hard Mailer / Postcard to prospective tenants

Walk competitive set of buildings

Team Cold Calling Session

Site Index Blast Announcement highlighting availability

Team cold-calling to targeted prospects

August

September

October

November

December

January

Monday, December 2nd: Tuesday, December 3rd: Monday, December 16th: Thursday, December 19th:

Monday, January 5th: Tuesday, January 6th: Thursday, January 23rd: Wednesday, January 29th:

Monday August 5th:

Monday, September 9th:

Monday, October 7th:

Monday, November 4th:

Send monthly Leasing Report

Monthly Skype or conference call

Tuesday, Aug. 6th:

Monthly Skype or conference call

Tuesday, September 10th:

Tuesday, October 8th:

Tuesday, November 5th:

Monthly Skype or conference call

Hard Mailer / Post Card to prospective tenants

Send winter Holiday cards to all Tenant Rep Brokers

Thursday, August 8th:

Team cold-calling to targeted prospects

Monday, September 16th:

Tuesday, October 14th:

Team cold-calling to targeted prospects

Team cold-calling to targeted University Prospects

Team cold-calling to targeted prospects

Year-end team review and 2014 planning session

Wednesday, August 14th:

Featured Property hard mailer to all Tenant Rep Brokers in area

Friday, September 20th:

Thursday, October 17th:

Hard Mailer/Post card to Prospective Tenants

Broker Breakfast visit - Mohr Partners

Thursday, August 29th:

SiteIndex bast to all brokers

Tuesday, October 22nd:

Email blast to all brokers highlighting availability

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Strategy Dedication Success SUBLEASE Services

Professional References

SYNDER’S-LANCE Doug McCraven 704.554.5564 DMcCraven@synderslance.com Client since 2008 • Lease Transaction Services • Sublease Services • Disposition Services

COMPASS GROUP Marty Scannell 704.335.4438 Martin.Scannell@compass-usa.com Client since 2005 • Lease Transaction Services • Sublease Services • Disposition Services

SUNTRUST BANK Martha Byrd 404.588.7518 Client since 2012

FURNITURE BRANDS Greg Darus 314.290.8996 GDarus@furniturebrands.com Client since 2009

• Lease Transaction Services • Sublease Services • Disposition Services

• Disposition Services

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Strategy Dedication Success SUBLEASE Services