Why Florida
Leisure & Hospitality
IN 2023, FLORIDA RECEIVED 135M Visitors 1.7% DECREASE 3.0% INCREASE FROM 2019
825 Miles BEACHES STATEWIDE 8 12 MAJOR
Tourism's Impact on Florida's Economy
$ 124.9 B
$ 120 B
FROM RECORD BREAKING 2022
$ 83.2 B
$ 100 B
$ 80 B
$ 60 B
MAJOR THEME PARKS
$ 40 B
2023 VISITATION
LEAGUE SPORTS
$ 20 B
$ 0 B
2016
2017
2018
2019
2020
2021
2022
12.1M INTERNATIONAL
122.9M DOMESTIC
HOME TO THE WORLD'S Top 3 Cruise Ports PORT OF MIAMI
2.0M Jobs Supported By Visitor Spending
AVERAGE DAILY ROOM RATE $188.76 0.3% INCREASE FROM 2022
PORT CANAVERAL PORT EVERGLADES 11.0M PASSENGERS IN 2022 – THE CAPITOLIST
69.1% STATEWIDE AVG HOTEL/MOTEL OCCUPANCY RATE IN 2023 – STR
2.2% DECREASE FROM 2022
494,122 HOTEL/MOTEL ROOMS
4,569 PROPERTIES
Cushman & Wakefield | Why Florida
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