Why Florida

Leisure & Hospitality

IN 2023, FLORIDA RECEIVED 140.6M Visitors 2.3% INCREASE 3.0% INCREASE FROM 2019 FROM RECORD BREAKING 2022

825 Miles BEACHES STATEWIDE 8 12 MAJOR

Tourism's Impact on Florida's Economy

$ 124.9 B

$ 120 B

$ 83.2 B

$ 100 B

$ 80 B

$ 60 B

MAJOR THEME PARKS

$ 40 B

2023 VISITATION

LEAGUE SPORTS

$ 20 B

$ 0 B

2016

2017

2018

2019

2020

2021

2022

11.5M INTERNATIONAL

129.1M DOMESTIC

HOME TO THE WORLD'S Top 3 Cruise Ports PORT OF MIAMI

2.0M Jobs Supported By Visitor Spending

AVERAGE DAILY ROOM RATE $188.76 0.3% INCREASE FROM 2022

PORT CANAVERAL PORT EVERGLADES 11.0M PASSENGERS IN 2022 – THE CAPITOLIST

69.1% STATEWIDE AVG HOTEL/MOTEL OCCUPANCY RATE IN 2023 – STR

2.2% DECREASE FROM 2022

494,122 HOTEL/MOTEL ROOMS

4,569 PROPERTIES

Cushman & Wakefield | Why Florida