Why Florida
Dynamic Trends Driving Growth
FLORIDA Why
DYNAMIC TRENDS DRIVING GROWTH Q3 2024
FLORIDA Why
AN INTERACTIVE LOOK AT DYNAMIC TRENDS DRIVING GROWTH
Its unique blend of a diverse economy, business-friendly policies, access to talent, and strategic location as a gateway to the Americas and Caribbean has proven Florida is a place where you can thrive both personally and professionally.
Florida ranked number nine as overall best state in the nation and was the only state in the Southeast to crack the Top 10.
Florida has led the country in new business formations with more than 1.7 million created since January 2020 – over one-third of those being launched in 2022.
Florida currently ranks as the nation's 3rd most populated state growing 6.4% since 2020.
Over the past ten years, Florida's population increased by over 3.2 million people, growing nearly 13.2% to over 23.0 million residents.
The state's ports and strong ties to the Latin Americas and Caribbean have propelled Florida into a global player in the logistics and distribution, e-commerce and supply-chain industry segments.
Contents
MARKETBEAT
Office Q4 2022 Broward County
17.5% Vacancy Rate -42K YTD Net Absorption,SF $37.83 Asking Rent,PSF (Overall, All PropertyClasses) Absorption number is not reflective of U.S. MarketBeat YoY Chg
12-Mo. Forecast
ECONOMY The Broward County unemployment rate was 2.5% in November 2022, 100 basis points (bps) lower than one year ago. Nonagricultural employment totaled 905,200, an increase of 36,300 jobs year-over-year (YOY). Office-using employment including Professional & Business Services, Financial Activities, and Information had a combined increase of 8,800 jobs in the last 12 months. Broward County ranked third among all Florida markets in annual office-use job growth. SUPPLY Broward County’s overall vacancy rose 30 bps from the previous quarter and 50 bps YOY to 17.5%. This marks the third consecutive quarter of vacancy increases. Class A and B vacancies rose to 18.4% and 15.6% respectively, on par with each clas s’s peak vacancy rate during the pandemic. The increase in vacancy can be contributed to the completion of construction on the Optima Onyx Tower, which brought 277,000 square feet (sf) of available space to the market, and large tenant vacancies. Humana vacated over 120,000 sf of space in the Southwest Broward submarket during the second half of 2022 while MCNA Dental vacated 81,600 sf of space in Cypress Creek at year-end. DEMAND Year-to-date (YTD) leasing activity remained healthy for 2022 despite concerns of inflation and an economic recession, down just 1.9% from last year’s post -recession high. The Central Business District (CBD) continued to show positive market indicators with 136,298 sf of positive annual absorption, bringing the overall vacancy rate down 380 bps from one year ago. Solid activity in both the CBD and Plantation submarkets helped demand outweigh supply for much of 2022. However, negative absorption during the fourth quarter pushed the yearly number into the red by just over 42,000 square feet, a slight hiccup for the market but not at levels to raise concern. MARKET PRICING Overall asking rents began to show signs of leveling, ending the year at $37.83 per square foot (psf) full service, but a 4.1% YOY increase highlights rents continuing the trajectory upward to new record highs. Asking rates in the CBD continued to be the driving factor, finishing the year at $46.30 psf, on par with averages from the previous two quarters. The depletion of higher-tier Class A office availability impacted asking averages as lower-tier availability had more of an impact on overall rates. Uncertainty in the economy and growing sublease space could see rents continue to hold level through 2023, especially in the suburban submarkets.
SELECT A TOPIC TO NAVIGATE SECTIONS
ECONOMIC INDICATORS Q4 2022
905K Broward County Employment
YoY
Chg
12-Mo. Forecast
2.5% Broward County Unemployment Rate
3.7% Related Insights Cushman & Wakefield Research reports analyze economic and commercial real estate activity including supply, demand and pricing trends at the statewide, market and submarket levels. U.S. Unemployment Rate Source:BLS, FL Dept. Economic OPP -800 -600 -400 Thousands -200 0 200 400 600 800 2019 2020 2021 YTD 2022 Net Absorption, SF Construction Completions, SF $25 $27 $29 $31 $33 $35 $37 $39 2019 SPACE DEMAND /DELIVERIES
CLICKING THE HOME ICON WILL TAKE YOU BACK TO THE TABLE OF CONTENTS
OVERALL VACANCY & ASKINGRENT
20%
16%
12%
2020
8%
2021
Asking Rent, $ PSF
4%
2022
0%
Vacancy Rate
Florida Snapshot
About Florida
Capital Tallahassee
JACKSONVILLE
OUTER JACKSONVILLE
Nickname Sunshine State
OCALA
GDP: $1.6T
ORLANDO
State Tree Sabal Palm
SPACE COAST
TAMPA
State Flower Orange Blossom
#7 Best Economy IN 2023 BY GDP GROWTH #6 Largest Foreign Tradezone Network IN THE UNITED STATES #3 Largest Workforce IN THE UNITED STATES #8 Overall Job Growth IN THE UNITED STATES
SARASOTA
67 Counties
PALM BEACH BOCA RATON FT LAUDERDALE
FORT MYERS
NAPLES
27 th State ADMITTED MARCH 3, 1845
MIAMI
State Bird Mockingbird
EMERGING MARKETS MAJOR MARKETS
Cushman & Wakefield | Why Florida
Florida Migration
Historic Population
Net Migration PER THOUSAND
Projected Growth
24M
500
26M
25.4M
475
23.0M
23M
400
25M
22M
300
24M
297
21M
20.2M
23.0M
200
23M
20M
100
19M
22M
18M
0
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2024
2025
2026
2027
2028
2029
2030
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
TOP 10 STATES BY NUMERIC GROWTH 2022 — 2023
473.5k
Texas Florida North Carolina Georgia South Carolina Tennessee
373.1k
139.5k
116.1k
90.6k
77.5k
65.7k
Arizona Virginia Colorado Utah
36.6k 36.6k 36.5k
0
100k
200k
300k
400k
500k
Cushman & Wakefield | Why Florida
Education
OF THE 25+ YEAR OLD POPULATION
Florida Education Attainment Breakdown
Higher Ed Attainment 100% = All People with an Associate Degree or Higher
90 34
% Have a High School Diploma or Higher
34%
3%
6%
20%
U.S. Census Bureau
48%
% Have a Bachelor's Degree or Higher
28%
U.S. Census Bureau
28%
23%
ACADEMIC YEAR 2022 – 2023
180 Four Year Colleges
85 Community Colleges
134 Trade/Vocational Schools
9%
1%
Bachelor's Degree or Higher
Doctorate Degree
Bachelor's Degree
Less Than High School
Some College or Associate High School or GED
No Schooling
Professional School Degree
Associate Degree
Univstats.com
Master's Degree
# 1
In Higher Education
FLORIDA
Univstats.com 1.1M Total Student Population
RANKS
Univstats.com
Cushman & Wakefield | Why Florida
Competitive Advantage
Cost of Living Comparison
Labor Pool & Talent
Sum of Cost Index
FLORIDA RANKED THIRD-LARGEST IN WORKFORCE BY YEAR END 2022, FLORIDA BEAT OUT NEW YORK IN TOTAL EMPLOYMENT FOR THE FIRST TIME IN HISTORY.
193.3 HIGHEST COST OF LIVING
100.3
FLORIDA
83.3 LOWEST COST OF LIVING
Business Environment
#4 BEST BUSINESS TAX CLIMATE
#1 BEST STATE BUSINESS ENVIRONMENT
% Change in Job Growth 2022 – 2023
#2 BEST STATE TO START A BUSINESS IN THE U.S.
PRO-BUSINESS LOCAL & STATE GOVERNMENT
6 %
5 %
4.9 %
Work/Life Balance
4 %
81° AVG HIGH 60° AVG LOW
NO STATE OR LOCAL PERSONAL INCOME TAX LOW PROPERTY TAXES COMPARED TO NORTH 12 MAJOR LEAGUE SPORTS TEAMS
3 %
2 %
1 %
0 %
NEVADA
TEXAS
FLORIDA
WASHINGTON HAWAII
TENNESSEE
OREGON
NEW YORK
NORTH CAROLINA NEW JERSEY
CALIFORNIA KANSAS
GEORGIA
ARKANSAS
SOUTH CAROLINA
PENNSYLVANIA
MASSACHUSETTS ARIZONA
NEW MEXICO IDAHO
ALASKA
VIRGINIA
OKLAHOMA
MONTANA
MISSOURI UTAH
NEW HAMPSHIRE DELAWARE ILLINOIS
INDIANA
MINNESOTA
SOUTH DAKOTA MAINE
ALABAMA IOWA
NEBRASKA
MICHIGAN
KENTUCKY
NORTH DAKOTA
CONNECTICUT WYOMING
COLORADO
LOUISIANA
VERMONT
WISCONSIN
MISSISSIPPI
RHODE ISLAND
DISTRICT OF COLUMBIA OHIO MARYLAND WV
Cushman & Wakefield | Why Florida
U.S. Bureau of Labor Statistics
Leisure & Hospitality
IN 2023, FLORIDA RECEIVED 140.6M Visitors 2.3% INCREASE 3.0% INCREASE FROM 2019 FROM RECORD BREAKING 2022
825 Miles BEACHES STATEWIDE 8 12 MAJOR
Tourism's Impact on Florida's Economy
$ 124.9 B
$ 120 B
$ 83.2 B
$ 100 B
$ 80 B
$ 60 B
MAJOR THEME PARKS
$ 40 B
2023 VISITATION
LEAGUE SPORTS
$ 20 B
$ 0 B
2016
2017
2018
2019
2020
2021
2022
11.5M INTERNATIONAL
129.1M DOMESTIC
HOME TO THE WORLD'S Top 3 Cruise Ports PORT OF MIAMI
2.0M Jobs Supported By Visitor Spending
AVERAGE DAILY ROOM RATE $188.76 0.3% INCREASE FROM 2022
PORT CANAVERAL PORT EVERGLADES 11.0M PASSENGERS IN 2022 – THE CAPITOLIST
69.1% STATEWIDE AVG HOTEL/MOTEL OCCUPANCY RATE IN 2023 – STR
2.2% DECREASE FROM 2022
494,122 HOTEL/MOTEL ROOMS
4,569 PROPERTIES
Cushman & Wakefield | Why Florida
Industry Diversity
1.1M Total Businesses
62.1% White Collar
19.8% Blue Collar
18.1% Services
EMERGING INDUSTRIES Tech/FinTech • Manufacturing in North Florida • Aerospace in Space Coast
Business Summary by NAICS (%)
Labor Force by Occupation (%)
0.0 %
2.0 %
4.0 %
6.0 %
8.0 %
10.0 %
12.0 %
0.0 %
5.0 %
10.0 %
15.0 %
20.0 %
25.0 %
Trade Transportation & Utilities
Management O ce/Admin Sales Transportation/Moving Health Practices Food Preparation Business/Financial Construction/Extraction Education/Library Building Maintenance Production Computer/Mathematical Maintenance/Repair
Professional & Business Services Educational & Health Services
Top Five 20.5% 1 15.4% 3 13.2% 4 11.4% 5 16.6% 2
Top Five 12.2% 1 SALES 10.4% 3 11.5% 2
TRADE, TRANS & UTILITIES
MANAGEMENT
Leisure & Hospitality
Government
PRO & BUSINESS SVCS
OFFICE/ADMIN
Financial Activities
Construction
EDUCATION & HEALTH SVCS
Health Support Personal Care Protective Service
Manufacturing
Arts/Entertainment/Rec Architecture/Engineer Social Service Legal
Other Services
LEISURE & HOSPITALITY
TRANS/MOVING
7.7% 4 6.4% 5
Information
Life/Social Sciences Farm/Fish/Forestry
GOVERNMENT
HEALTH PRACTICES
Mining & Logging
Cushman & Wakefield | Why Florida
Logistics & Transportation
Map Layer Options
Toggle to Enable Views
Rail & Intermodal
Ports
Highways
Metropolitan Areas
Major Airports
Map Legend
Sea 15 seaports generate ~900k jobs and $117.6B in economic value. Nation's most container ports & supply chain options for retailers, manufacturers, third-party logistics and ocean carriers. Closest U.S. seaports to the Panama Canal and at the crossroads of East West & North-South trade lanes. Sky 19 passenger service airports, including 16 international airports. 10.6% of the total USA air traffic comes from Florida airports.
Rail +3.8k miles of railroad, including 2.7k mainline miles. Most fuel efficient way to move freight over land. Brightline passenger rail operates intercity service.
DWTN MIAMI
WEST PALM BEACH
ORLANDO MCO
TAMPA BAY FUTURE EXPANSION
Land +217B miles traveled on public roads per year. 408 bridges and +3.6k miles of highway. #14 in Infrastructure
Cushman & Wakefield | Why Florida
Skilled & Growing Workforce
#1 For Attracting & Developing Skilled Workforce IN THE UNITED STATES
Labor Force
Unemployment Rate
11.1M
11M
8.0 %
Stat� Ranking� '23
10.5M
6.0 %
5.5 %
Education Attainment #14
Jobs +2.5%
10M
4.0 %
3.3 %
9.6M
9.5M
2.0 %
Skilled Job Growth #4
Migration #2
9M
0.0 %
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
FLORIDA LED THE NATION IN TALENT ATTRACTION WITH SEVENTEEN LARGE COUNTIES IN THE TOP 50 FLORIDA'S TOP FIVE INCLUDE:
Over 37% of the total population is 25–54 year olds. ESRI
#7 Hillsborough
#8 Lee
#9 Polk
#15 Pasco
#20 Sarasota
4.1% U.S. Unemployment Rate
ESRI
Cushman & Wakefield | Why Florida
New-to-Market Tenant Demand
FT LAUDERDALE/ PALM BEACH West Marine Innovation Health Orbis Goldman Sachs JACKSONVILLE Consentino Group Dunn & Bradstreet IKO Industries NYMBUS Olympus Insurance Paysafe
Redmond
NewDay USA Millennium Management
Camas
Massachussets
New York Connecticut
London
Chicago
New Jersey
Maryland
San Francisco
Colorado
Virginia
MIAMI Blackstone
Microsoft Millennium Management Subway
Citadel Kaseya Kirkland & Ellis
Glendale Irvine
ORLANDO Astronics Test Systems Checkr Dnata
Optivor Technologies Spartan Race Inc.
Dubai
Florida Continues to Draw a Wide Array of New-To-Market Companies Including: FINANCIAL SERVICES | TECH | HEALTHCARE | LAW
TAMPA DoubleLine Capital Fisher Investments
ID.me OPSWAT Pfizer Rapid7
Colombia
Cushman & Wakefield | Why Florida
Office Market Snapshot Q3 2024 189.2 MSF Statewide Inventory DIRECT VACANCY RATE
YTD OVERALL NET ABSORPTION SF
19.6 %
458.9k
400k
16.7 %
15.9 %
14.9 %
14.8 %
14.5 %
15 %
DIRECT VACANT SPACE 29.3 MSF
SUBLEASE VACANT SPACE 3.6 MSF
179.8k
200k
11.5 %
6.9k
10 %
0k
−70.9k
−86.6k
5 %
−138.3k
−200k
−289.6k
6.4M Miami/Dade 3.8M Broward 2.7M
114.7k Miami/Dade 234.9k Broward 216.4k Palm Beach County 1.4M Tampa/Hillsborough 468.4k Pinellas County 787.4k Orlando 444.4k Jacksonville
0 %
Palm Beach County Tampa/Hillsborough
5.1M 1.5M
Pinellas County
OVERALL VACANCY RATE
YTD LEASING ACTIVITY SF
5.4M Orlando 4.3M Jacksonville
21.7 %
1.7M
21.1 %
19.4 %
1.5M
1.5M 1.5M
20 %
17.1 %
16.2 %
DIRECT WTD AVG RENTAL RATE $37.26 PSF
OVERALL WTD AVG RENTAL RATE $36.37 PSF
15.4 %
1.1M
15 %
12.5 %
1.0M
866.8k
802.2k
10 %
445.6k
0.5M
5 %
$55.69 Miami/Dade $41.45 Broward
$55.79 Miami/Dade $41.23 Broward
0 %
0.0M
$45.72 Palm Beach County $31.40 Tampa/Hillsborough $26.18 Pinellas County $27.42 Orlando $22.72 Jacksonville
$45.76 Palm Beach County $32.63 Tampa/Hillsborough $26.43 Pinellas County $27.20 Orlando $22.87 Jacksonville
Construction
Miami/Dade
Broward
731.9 KSF 2.0 MSF
Tampa/Hillsborough
Palm Beach County
CONSTRUCTION COMPLETIONS
UNDER CONSTRUCTION
Pinellas County
Orlando
Jacksonville
Cushman & Wakefield | Why Florida
Industrial Market Snapshot Q3 2024 748.3 MSF Statewide Inventory DIRECT VACANCY RATE 8.8 %
YTD OVERALL NET ABSORPTION SF
1.4M
7.6 %
8 %
6.5 %
1M
786.6k
DIRECT VACANT SPACE 43.8 MSF
SUBLEASE VACANT SPACE 2.1 MSF
5.8 %
5.7 %
6 %
5.0 %
479.7k
4.6 %
500k
342.5k
273.9k
157.9k
4 %
3.2 %
0
2 %
−397.8k
−422.1k
8.9M
Miami/Dade
718.1k Miami/Dade 200.8k Broward 45.8k Palm Beach County 63.2k Tampa/Hillsborough 165.6k Pinellas County 11.1k Lakeland/Polk 643.3k Orlando 284.7k Jacksonville
0 %
DIRECT WTD AVG RENTAL RATE $11.58 PSF Palm Beach County 4.9M Tampa/Hillsborough 1.6M Pinellas County 6.5M Lakeland/Polk 9.5M Orlando 6.7M Jacksonville 3.0M Broward 2.8M
OVERALL VACANCY RATE
YTD LEASING ACTIVITY SF
8.8 %
4.7M
8.1 %
8 %
3.8M
3.7M
4.0M
6.6 %
OVERALL WTD AVG RENTAL RATE $11.55 PSF
6.1 %
5.8 %
3.0M
5.4 %
6 %
5.0 %
3.0M
2.6M
1.8M
3.4 %
4 %
2.0M
1.1M
1.1M
2 %
1.0M
$17.00 Miami/Dade $15.84 Broward
$16.62 Miami/Dade $15.86 Broward
0 %
0.0M
$15.70 Palm Beach County $10.34 Tampa/Hillsborough $10.19 Pinellas County $7.43 Lakeland/Polk $10.36 Orlando $7.79 Jacksonville
$15.70 Palm Beach County $10.35 Tampa/Hillsborough $10.25 Pinellas County $7.43 Lakeland/Polk $10.29 Orlando $7.78 Jacksonville
Construction
Miami/Dade
Broward
Lakeland
19.7 MSF 15.1 MSF
Tampa/Hillsborough
Palm Beach County
CONSTRUCTION COMPLETIONS
UNDER CONSTRUCTION
Pinellas County
Orlando
Jacksonville
Cushman & Wakefield | Why Florida
Multifamily Market Snapshot Q3 2024 1,060,237 UNITS Across 3,894 Properties EFFECTIVE RENT VS STABILIZED OCCUPANCY RATE
ABSORPTION VS COMPLETIONS
93.1%
80k
$ 2.5k
97 %
STABILIZED OCCUPANCY RATE Excludes Properties Still In Their Initial Lease-Up Period
96 %
$ 2.0k
60k
95 %
$ 1.5k
40k
94 %
Over $86.2 Billion In Sales Over The Past 5 Years
$ 1.0k
93 %
20k
$ 0.5k
92 %
Market Asking Rent Per Unit by Bedroom 5-Year Increase Comparison: Studio 24.3% $1,625 1 Bedroom 26.0% $1,705 2 Bedroom 26.5% $2,036 3 Bedroom 25.5% $2,437
0k
2020
2021
2022
2023
2024 YTD
$ 0.0k
91 %
2020
2021
2022
2023
2024 YTD
Effective Rent Per Unit
Stabilized Occupancy Rate
Construction Completions
Overall Net Absorption
Nearly 93,000 Units Under Construction
Cushman & Wakefield | Why Florida
CoStar Data Depicted
Market Leads
Authors
SOURCES
The Capitolist TownCharts univstats.com U.S. Census Bureau U.S. Bureau of Labor Statistics Visit Florida
Lightcast.io Moody's Analytics National Association of Realtors Niche 2020 STR Tampa Bay EDC Tax Foundation, 2021
aaroads.com Chief Executive Magazine, 2022 Biz2Credit CoStar Enterprise Florida ESRI flgov.com
Contributors
Josh Faircloth Research Manager | Tampa +1 813 424 3220 joshua.faircloth@cushwake.com
Connor Salzman Research Analyst | Ft. Lauderdale +1 954 377 0493 connor.salzman@cushwake.com
Easton Ricks Research Analyst | Orlando & Jacksonville +1 407 949 0803 easton.ricks@cushwake.com
©2024 Cushman & Wakefield. All rights reserved. The information contained within this report is gathered from multiple sources believed to be reliable. The information may contain errors or omissions and is presented without any warranty or representation as to its accuracy. Cushman & Wakefield does not claim any ownership rights to the corporate logos featured in Why Florida and their usage in this research report is strictly for illustrative and informative purposes. Why Florida is intended for limited distribution.
Made with FlippingBook Ebook Creator