Self Storage Performance Quarterly Q1 2016

Elasticity in Demand

Due to the sampling techniques, the median is the best measure of overall performance as it excludes the extremes. However, the elasticity in self-storage demand is best demonstrated by looking at the average, rather than the median rental rate and physical occupancy data.

Average Asking Rental Rate and Average Physical Occupancy (Rental Rate for 100 sq. ft. Ground Level Non-Climate-Controlled Unit)

$110.00

100%

$105.00

95%

$100.00

90%

$95.00

$90.00

85%

$85.00

80%

$80.00 Average Asking Rent

Average Physical Occupancy

$75.00

75%

Source: Cushman & Wakefield, Inc. The Self Storage Performance Quarterly , a publication of Cushman & Wakefield, Inc., is intended solely for use by paid subscribers. Reproduction or distribution in whole or part without written permission is prohibited and subject to legal action. Copyright® 2016 2020 Main Street, Suite 1000, Irvine, California 92614 Phone: 626-304-2920 Fax: 626-304-2921 www.ssdata.net

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