Proposal_Brokerage_Advisory_Services_CW

Process Management

Provide a detailed description of how you would approach meeting the Company’s needs as stated above.

As the largest hotel in Manhattan, both in number of keys and event space square footage, Cushman & Wakefield recognizes the importance of maintaining HLT’s preeminent position in Manhattan and within its peer group. The Project Team understands the symbiotic nature of event space and room demand, which creates robust topline revenue that is further benefited from the cross-selling of other amenities, such as F&B. The event space leased at 1325 Avenue of the Americas will continue to provide a competitive advantage due to its ability to create room nights and to drive RevPAR from both Occupancy and Average Daily Rate.

Peer Group Locations

W 86 St

W 79 St

Sheraton NY Times Square 811 Seventh Avenue Keys: 1,780 Convention Space: 60,000 sf

W 72 St

AMA Conference Center 1601 Broadway Convention Space: 90,000 sf

NY Hilton Midtown 1325 Avenue of the Americas Keys: 1,980 Convention Space: ~140,000 sf

NY Marriott Marquis 1535 Broadway Keys: 1,966 Convention Space: 140,000 sf

W 57 St

W 50 St

Eighth Ave

W 42 St

Eleventh Ave

Jacob Javits Center 655 West 34th Street Convention Space: 844,780 sf

Park Ave Convene 530 Fifth Avenue Convention Space: 116,000 sf

W 34 St

Ninth Ave

Tenth Ave

Third Ave

Sixth Ave

W 23 St

Seventh Ave

Madison Ave

Lexington Ave

Grand Hyatt NY 109 East 42nd Street Keys: 1,311 Convention Space: 60,000 sf

Hotel Pennsylvania 401 Seventh Avenue Keys: 1,704

Eighth Ave

W 14 St

First Ave

Third Ave

Houston St

K HLT NY HILTON LLC | CUSHMAN & WAKEFIELD | 27

Canal St