C&W Sublease Strategy and Services

TARGETED TENANT PROSPECTING

A key element to a Sublease Marketing Campaign is identifying thoughtful targets and ensuring the opportunity is promptly and clearly brought to their attention. We can accomplish this by developing a comprehensive list of Target Subtenant Prospects and sharing the Sublease opportunity with those teams through tailored campaigns.

IDENTIFY SUBTENANT TARGETS • Active tenants in the market in target size range • Existing tenants in subject building/project • Tenants in nearby buildings with near term critical dates

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ORGANIZE LIST OF KEY DECISION MAKERS • Identify Key Decision Maker(s) and/or Brokerage Partners at Target Companies • Understand Position of Company in Market and Key Pain Points

PERFORM OUTREACH • Conduct campaign through personalized emails, phone calls and e-blasts • Canvas regional brokerage community through direct contact, social media and open houses

TRACK MARKET ENGAGEMENT • Monitor activity from market and issue weekly updates • Perform proactive follow-up with interested parties

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