23116_FOC Centralized Content_Community_Report_v357

So, how has this impacted our cities?

Where are we starting to see this?

Neighborland

Cities continue to attract younger generations for whom virtual communities are more dominant. Therefore, cities have a crucial role to play in providing unique spaces that bring communities (both offline and online) together in the physical world. For larger cities, the city core is now a far more concentrated space bursting with commercial activity and interactions of all kinds. It lends itself to the create of temporary or interest-led communities, whereas communities in our suburbs and urban villages are more concerned with local issues and sustained , and repeated interactions. In the same way that the optimum retail model was found to be omnichannel, our most successful cities do not see community as an offline vs. online dichotomy, but instead are benefitting from the opportunities associated with integrating digital communities and physical places. Takeaways » Communities are no longer dominated by where we live. » The 2020 COVID-19 pandemic was a catalyst for change through a resurgence of local affiliation and the need for online communities. » We belong to physical and digital communities simultaneously. » Cities should provide unique spaces that attract communities to bond over shared experiences. » Successful cities are benefitting from the integration of digital communities and physical places.

Neighborland is a US based public engagement platform designed to enable people to shape the future of the neighbourhoods they live within. The tech-based platform enables collaboration between local communities, real estate developers, government bodies and city agencies. Neighborland provides the software required to deliver city development projects more efficiently through enhanced community engagement. Neighborland developed a public engagement website to support the San Francisco Planning Department in the coordination of multiple redevelopment projects in San Francisco’s Central Waterfront and Dogpatch neighbourhoods, an area that has faced significant redevelopment following rezoning laws in 2008.

URBAN ELEMENT COMMUNITY

2 Cushman & Wakefield | Future of Cities |