2023 Marketing Guide

VENDOR PRICING

PRODUCT

COST COST PER PAGE #

SERVICE PROVIDED/DESCRIPTION

Apartment SEO (cont.) REPUTATION BUILDER:

$284 $249 $164 $199 $134 $149

Per Month One Time Per Month One Time Per Month One Time

Management fee

Platinum

Setup fee

Management fee

Gold

23

Setup fee

Management fee

Silver

Setup fee

WebzManager: Add-on to SEO & Digital Ad Package Add-on to SEO Package

$199

Monthly

Management fee

23

$299 $399

Monthly Monthly

Management fee Management fee

a la carte

Premier Online Marketing SEO

Analytics Implementation, Initial Site Audits, Keyword Research Benchmarking & Reporting, Local Competitor Analytics, Google My Business Optimization, Onsite Content Optimization, Monthly SEO Reporting, Citation Building, Citation Cleanup, Technical SEO, Clean-up & Monitoring SEO Lite , plus Monthly Website Technical Fix Coordination, Specialized Citation Acquisition, Mixed Content issues, Blogging Suburban communities with medium population density

$500

SEO LITE

SEO Retainer - Setup Fee

$500 $750 $500 $1000

24

SEO LOCAL

SEO Lite , and SEO Local, plus Basic Link Building, Content Refresh, Local Link Building Outreach, Blog 2, Guest Posting

ADVANCE SEO

$500

SEM / PAY PER CLICK

$1,500 - $1,800 $1,800 - $2,400

Representative: Expert data-driven management by a Google Adwords Certified account manager, bid & spend management API, comprehensive dashboard reporting, Google Analytics integrated & lead tracking, keyword level tracking, AB/split ad testing, enhanced campaigns, monthly competitor analysis, demographic & income-based bidding (where available), monthly strategy calls to review performance and make adjustments, in-depth monthly reporting package. Lowest management fee of all C&W providers at only 20% with $400 minimum and $500 setup for SEM/PPC, and 20% with $300 minimum for social ads.

REPRESENTATIVE

FAIR SOCIAL

$2,400 - $2,900

GROW SHARE

Fair Social: Includes Representative level plus Call Only ads, remarketing ads for search (RLSA), and remarketing.

Per Month

24

Grow Share: Includes Representative and Fair Social levels plus display campaigns and YouTube custom intent ads.

$2,900 and up

MARKET LEADER

Market Leader: Representative, Fair Social, and Grow Share levels plus Bing campaigns.