2023 Marketing Guide

VENDOR PRICING

PRODUCT

COST COST PER PAGE #

SERVICE PROVIDED/DESCRIPTION

Reach Local *Pricing is based on a custom analysis of the population/competition and associated costs of winning clicks within a 10 mile radius of the community. Ranges provided are based on averages by market type (Urban/Downtown, Suburban, and Rural)

$800-$1,100

Per Cycle

Rural communities with lower population density

$1,500 - $2,300 $2,400 - $4,000 Waived

Per Cycle

Suburban communities with medium population density

Search Marketing PPC/SEM Investment Estimates/Cycle

Per Cycle

Urban/downtown communities with high population density

One-Time Per Cycle

Setup fee

$300

Rural communities with lower population density Suburban communities with medium population density

$500 - $750 Per Cycle

Search & Site Retargeting Retargeting Investment Estimates/Cycle

$750- $1,000

Per Cycle

Urban/downtown communities with high population density

Once/ Quarter

FREE

Complimentary creative development

$300* $500* $750+*

Per Month Per Month Per Month

Representative exposure 1-9 target locations Competitive exposure 10-15 target locations Prominent exposure 16+ target locations

26

Geofence Display Advertising

Once/ Quarter

FREE

Complimentary creative development

$300+

Per Month

Social website clicks

Social Ads Facebook & Instagram

$300+

Per Month

Social retargeting

Once/ Quarter

FREE

Complimentary creative development

$500 Per Month $750 Per Month $1,000+ Per Month

Rural communities with lower population density Suburban communities with medium population density Urban/downtown communities with high population density Creative fee for a professional montage of images/videos + voiceover, music, and graphics

YouTube Ads Video Advertising

$286

Once

RentSearch. PAY PER CLICK

Starting at $449 for automated, or starting at $800 for service with a dedicated analyst Starting at $349 for automated, or starting at $600 for service with a dedicated analyst

Award-winning Google search campaigns that keep occupancy rates high. •TARGET EFFECTIVELY | Unparalleled ad targeting thanks to our leading technology and proprietary first-party data from our marketplaces. •BOOST PERFORMANCE | 3X higher click-through rates than the industry average.1 •REDUCE RISK | Experts trained in multifamily-focused ad strategies and fair housing compliance drive performance while minimizing risk.

Google - Pay-per-Click (PPC) search campaigns

Per Month Per Property

27

RentSocial

Our first-party data fuels hyper-targeted ads that help you reach over 50x more in-market renters than traditional targeting.

•DRIVE RESULTS | Choose from turnkey ads that go-live in as little as 24 hours or custom strategy based on your specific campaign needs. •TARGET EFFECTIVELY | Reduce wasted ad spend with data driven targeting that reaches actively searching renters •SIMPLIFY LEAD MANAGEMENT | Leads delivered directly to you, in real-time, with seamless integrations.

Social media AD campaign solution

Per Month Per Property