Reworking Proptech

RAPID ADVANCEMENTS IN TECHNOLOGY CONTINUE TO TRANSFORM BUILDINGS AND WORKPLACES, PROMISING PRODUCTIVITY, CONNECTIVITY AND SUSTAINABILITY FOR COMMERCIAL REAL ESTATE OWNERS AND OCCUPIERS. PROPTECH, THE APPLICATION OF DIGITAL INNOVATIONS AND TECHNOLOGY IN THE REAL ESTATE SECTOR, IS NOW REACHING ITS NEXT MATURITY PHASE, HAVING ATTRACTED $82 BILLION IN GLOBAL VENTURE CAPITAL INVESTMENT SINCE 2015. This investment has helped the PropTech market expand from a limited number of core technology domains to more than 50, representing hundreds of individual technologies and growing. The world’s technology leaders are increasing their focus on commercial real estate alongside the start-up ecosystem. reality, the pressure is on business leaders to fast-track adoption to support operational and business outcomes. However, truly effective digital strategies rely on navigating an increasingly complex and specialised universe of PropTech solutions that may not have a clear point of entry. In this paper, we explore pathways for owners and occupiers to find best-fit solutions supporting their workplace vision and long-term business case. With the increasing proliferation of emerging technologies like AI, machine learning, and virtual

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Source: Cushman & Wakefield

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CUSHMAN & WAKEFIELD

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