Why Florida

Leisure & Hospitality

IN 2024, FLORIDA RECEIVED 142.9M Visitors 1.6% INCREASE FROM RECORD-BREAKING 2023

825 Miles BEACHES STATEWIDE

Tourism's Impact on Florida's Economy

$ 131 B

$ 140 B

$ 120 B

$ 85.9 B

IN 2024, FLORIDA TOURISM GENERATED $131B in Visitor Spending

8 MAJOR THEME PARKS

12 MAJOR LEAGUE SPORTS

$ 100 B

$ 80 B

$ 60 B

$ 40 B

2024 VISITATION

$ 20 B

$ 0 B

2017

2018

2019

2020

2021

2022

2023

2024

HOME TO THE WORLD'S Top 3 Cruise Ports PORT OF MIAMI PORT CANAVERAL PORT EVERGLADES 20.9M PASSENGERS IN 2024

12.2M INTERNATIONAL

130.7M DOMESTIC

2.1M Jobs SUPPORTED BY VISITOR SPENDING

AVERAGE DAILY ROOM RATE $200.47 0.5% INCREASE FROM 2023

69.8% STATEWIDE AVG HOTEL/MOTEL OCCUPANCY RATE IN 2024 – STR

0.4% DECREASE FROM 2023

494,122 HOTEL/MOTEL ROOMS

4,659 PROPERTIES

Cushman & Wakefield | Why Florida