Unlocking Alternatives: Investing Beyond the Major CRE Asset Type
SELF STORAGE: DEMAND DRIVERS Migration and downsizing, across multiple generations, provide robust demand
• Self storage is driven by a variety of factors including migration (over short or long distances), home downsizing, crossing other life thresholds (college graduation, family formation, marriage, death). • Exogenous events, such as the COVID-19 pandemic, can also spur substantial growth in the sector as migration was kickstarted to record levels temporarily and storage space became a necessity. • While home sales have slowed slightly, forecasted rise in sales will also drive need for self storage capacity in the mid- and long-term. • Use of self storage is prevalent across generations, with over half of Baby Boomers and Gen X respondents in a StorageCafe survey affirming use of storage units. Perhaps more surprising was the prevalency among younger
Rising Home Sales Push Demand for Temporary Storage Space
Demand Prevalent Across Generations
60%
7
54%
51%
50%
6
40%
40%
5
34%
30%
4
25%
20%
3
10%
2 Home Sales (Millions)
0%
1
generations, suggesting further runway as Millennials and Gen Z continue to grow their consumer footprint.
0
% of population who have used self storage
2015Q1
2016Q1
2017Q1
2018Q1
2019Q1
2020Q1
2021Q1
2022Q1
2023Q1
2024Q1
2025Q1
2026Q1
2027Q1
2028Q1
2029Q1
2030Q1
Source: Moody’s Analytics, National Association of Realtors (NAR), StorageCafe, Cushman & Wakefield Research
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