The Meritex Company Proposal V.2

TENANT EXPERIENCE

Cushman & Wakefield believes a successful tenant experience extends beyond daily operations and maintenance and is curated with quality service and fundamental management solutions. Our management approach for industrial assets, including proactive communication, accessible and visible team members, rapid response to maintenance requests, high-touch tenant interactions and active solicitation of structured, measurable feedback, positively impacts tenant perceptions, tenant retention and asset value. Cushman & Wakefield has developed a tenant relations and retention program specifically catered to our industrial and flex assets where we establish meaningful tenant relationships while maintaining operational excellence. Elements of this program include: VISIBLE TEAM: Our management and engineering professionals are focused on maintaining our industrial assets in a Class-A fashion, consistently improving building operations and maintenance through routine visual inspections, comprehensive preventive maintenance plans and quick response times. ACTIVE COMMUNICATION: Cushman & Wakefield can utilize various mediums to communicate with tenants. Ideas include developing a building website to provide a secure space to communicate upcoming tenant events, share building manuals and emergency response plans and submit work order requests; utilizing social media platforms so tenants can “check-in” at events and receive information on upcoming programming and building news; and publishing a monthly tenant newsletter to keep tenants informed. FREQUENT, IN-PERSON TOUCHPOINTS: Tenant welcome baskets will be delivered by the management team on the first day of the tenant’s operation. As ongoing recognition, special treats are delivered to commemorate tenant anniversaries. The management team will send cookies/fruit along with a personal note or email to acknowledge decision maker accomplishments. REGULAR, MEANINGFUL TENANT EVENTS: The management team can meet with tenants to gauge their interest in different types of events. Ideas include luncheons, book fairs, charity drives, ice cream socials and health screenings. Events will allow tenants the opportunity to network with the management team and neighboring tenants, forming a close community. To effectively measure our management performance and tenant satisfaction, Cushman & Wakefield conducts tenant surveys through a nationally recognized tenant survey leader, Kingsley Associates. We will actively engage these surveys to measure our management strategy and effectiveness, analyze where necessary adjustments must be made and correct course as necessary. Survey results will be shared with tenants to ensure they are receiving the highest level of customer service and understand their feedback is valued.

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