The Future of Food Chains

CASE STUDY: ASDA BLETCHLEY, MILTON KEYNES

As well as adding a range of hot and quality food concessions, ASDA opened a beauty treatment concession named ‘Rawr Beauty’ which will be offering customers cosmetic treatments such as nails and brows and has launched product partnerships with Decathlon and My Protein in the health and exercise segment, and Claire’s, Accessorize, and Little mistress in the clothing segment. Furthermore, the store has also reduced its total sales area, through partitioning the store creating to create a new retail unit, which is now occupied by Ninja Warrior UK, adding experiential leisure to the site’s footprint. This store typifies the range of re-positioning options likely to impact our future supermarkets.

ASDA, one of the UK’s biggest supermarkets has recently undertaken a large refurbishment and re-positioning exercise at their Milton Keynes Bletcham way store, with a major makeover which is estimated to of cost over £6.5M. The store has opened a range of different foot concessions including Cinnabon, S’barro, Panku street food as well as Asda pizza and takeaway stalls. This addition will help to drive additional footfall, and diversify the income generated by the stores 190,000 sq ft sales area.

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FUTURE OF FOOD CHAIN |