The Future of Food Chains


The problem of the global homogeneous diet is a pertinent one, bringing with it increased impact on the environment, exposure to supply chain risks due to a concentration of power from key exporters, reduced biodiversity, and excessive use of artificial additives preservatives and growth supplements such as ammonia-nitrate based fertilizers in order to intensify outputs. As well as globalisation, industrial farming is a significant contributor to the problem of homogeneous diets as government grants and scale operators within industry have favoured crops that have a significant impact on the environment. As the world has become increasingly globalised, incomes have risen, and Western culture has become ever popular, societies have gradually converged towards a global homogeneous diet, leaving behind diversified food types, local delicacies and pantries formerly stocked with seasonal local produce.

Of the 6,000 plant species humans have eaten over time, the world now mostly eats nine, of which — provide 50% of all calories. Consumption of meat and dairy has soared, with pork the most widely consumed meat. just three — rice, wheat and maize



Dietary change and food culture is driven by an array of forces, all impacting diets in one way or another.

The UK is one of the most trend driven countries globally, and London is recognised globally as a trend leader. This means that more so than in other countries households in the UK respond rapidly to the latest changes in fashion and culture. This combined with a lack of engrained food culture, (think tapas, aperitifs, bistros) means that the diets of the UK are particularly responsive to emerging trends, and liable to change to a greater extent than some European counterparts. We believe that the two key trends likely to impact dietary change are the environment, and personal wellbeing.


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