The Future of Food Chains

SUPERMARKET UK MARKET SHARE

for loyalty scheme members, and investment into own brand product lines. The current competitive tension in the supermarket sector combined with the opportunity within e-commerce has also spurred a new wave of sales channels. And as a result of greater choice and inflationary pressure many consumers are now diversifying their purchasing channels, utilising discount retaillers, online subscriptions services, and regularly rotating between the markets major brands.

35

30

25

20

15

10

5

(% OF SECTOR REVENUES)

0

Sainsbury’s Asda Morrisons

Aldi

Lidl

Tesco

MAR 13

MAR 17

MAR 23

Source: Kantar; 2023

DEFINING NEW SALES CHANNELS:

Pureplay e-grocery – Ocado, Motatos

Q-Commerce – Getir, Gorillas, GoPuff

Retaillers with no physical retail space, utilising direct to consumer fulfilment for grocery items.

Retaillers offering rapid fulfilment of convenience goods, typically found in urban areas.

Subscription supermarkets & meal kits – Hello Fresh, Gousto

Gig economy fulfilment – Deliveroo, Starship

Retaillers offering subscription based meal plans, and fulfilment of perishable household goods on a repeat order basis.

Labour or technical solutions solely focussed on the rapid fulfilment of goods picked through the retail network.

13

FUTURE OF FOOD CHAIN |