The Edge - Volume One

resident John Forrester began his Cushman & Wakefield career 30 years ago as a broker for DTZ

in London. Since then, he has built a remarkable career as both a market- leading real estate expert and top executive. We sat down with John to talk about how Cushman & Wakefield has evolved over the years, how it’s differentiating itself within the industry, and how its clients and people are positioned for the future. I started in London over 30 years ago leasing tiny office units in Mayfair. My work evolved and grew from there in London, to the UK, to Europe. Every time I felt like I had just about achieved some competence in a role, the company always managed to provide me with a new opportunity to keep me on my toes and challenged all the way to DTZ CEO. Then, three years ago, the whole industry blew up with the merger of Cushman & Wakefield and DTZ. This gave me yet another opportunity to work in an even bigger company that's continued growing to this day – and I'm growing right alongside it. For me, Cushman & Wakefield is more than just an organization. I’ve spent well over half of my life working here, so it’s very personal to me. I know it’s a great business and our clients agree, which is demonstrated to us through all the incredible work we manage across the world every day. ON HIS CUSHMAN & WAKEFIELD JOURNEY

ON OUR CLIENTS Today’s complex world is changing fast, and we are seeing this firsthand in the commercial real estate industry. From coworking to changing labor markets, corporate consolidation to the increased flow of global capital – companies know they need to keep a pulse on all these trends, and we’re there to help them figure it out. As a firm, our purpose is to put our clients and our people at the center of it all. We have the insights, scale and resources to help our clients get the most out of their real estate. The most important question clients are asking is, “Where should I put my money?” And we’re there to provide context, share best practices and help clients make big strategic decisions.

ON OUR TECHNOLOGY Innovation and technology are disrupting every industry and commercial real estate is no exception. The world is more interconnected than ever before, and we have experts who are excitedly embracing advancements in technology to take clients to the next level. We’ve invested in our technology infrastructure, so our people can deliver the best results for our clients fast and with real accuracy. Additionally, we are constantly seeking opportunities to leverage technology and to optimize our current portfolio of services, and we do this through product development, implementation of innovative technologies and strategic

partnerships. A few of our strategic partners include Bowery Valuation,

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