The Edge - Volume One

Recently, the Cushman & Wakefield global team supported Avaya through financial restructuring and transformation.The Edge sat down with Cushman & Wakefield’s Todd Chitester , Global Alliance Director, and Avaya’s Hamish Clarke , Director of Global Real Estate, to discover how to deliver a world-class, full service global real estate strategy while balancing multiple stakeholder groups and changing workforce dynamics. In it together

Todd: Our team leveraged the power of our resources and brand to develop solutions that aligned with Avaya’s strategy. We augmented the account team with management consulting to lay the framework for a long-term site strategy. Cushman & Wakefield’s Portfolio Services Center (PSC) provided us with variable resources to plug critical gaps that Avaya was looking to eliminate. Additionally, we called on our C&W Services and mobility partners to address immediate needs – the deployment of the space planning function was critical to enable rapid site consolidation and downsizing modeling. As a result of this work, Cushman & Wakefield received the “2018 Best Outsource Services Provider” at Avaya’s Supplier Days event held in Singapore. What solutions did Cushman &Wakefield implement to align to Avaya’s strategy?

During the financial restructuring process, what challenges and opportunities did Cushman & Wakefield face as Avaya’s service provider?

Todd: As a service provider, it is essential to be flexible and responsive to meet the needs of the client as their business strategy changes. This responsibility is heightened when the client enters into any kind of restructuring. In this situation, the top priority was to continue to provide uninterrupted real estate services while carefully balancing

the needs of all stakeholders: Avaya, the vendors and the Cushman & Wakefield account team. Working together, we were able to not only continue to deliver uninterrupted real estate services, but to deliver a portfolio strategy that was aligned to Avaya’s restructuring objectives.

64 THE EDGE