The Edge - Volume One

KEEPING YOU ON THE EDGE OF WHAT’S NEXT

For several years, The Occupier Edge delivered innovative thought leadership articles specifically tailored to occupiers all around the globe. While our award-winning publication explores some of the hottest topics and trends impacting occupiers of real estate, many of these trends resonate with investors and affect the larger real estate ecosystem. Investors today need to be in the know and up to speed on the latest workplace trends in order to differentiate their offering and deliver value to their tenants and occupiers. With this in mind, we have rebranded and revamped The Occupier Edge to The Edge. By broadening the scope of our target audience to include both occupiers and investors, we’re creating a more comprehensive guide to modern real estate solutions. We sat down with Cushman & Wakefield’s Steven Quick , Chief Executive, Global Occupier Services (GOS), and Carlo Barel di Sant’Albano , Chief Executive, Global Capital Markets & Investor Services, to discuss how each business will benefit from the research and insights found in The Edge.

Can you talk about the evolution of The Edge?

After talking to several of our occupier and investor clients, we realized that both groups wanted us to start looking at the industry – or ecosystem – in a more holistic way. There’s real value in sharing insights, trends and taking advantage of our comprehensive service offering for our clients. Broadening this magazine to target both audiences will help us achieve this. STEVE

The Edge has an established reputation among readers, which makes it an ideal vehicle to share the perspectives of investors and occupiers on the most recent trends and opportunities in the fast-evolving world of CRE. Bringing the investor’s perspectives into the discussion will be extremely beneficial because it will highlight the different challenges they face. Not only will it aim to address the current state of affairs, but the articles will also look to the future on where service, technology, return expectations and other factors can ultimately impact the sector. CARLO

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