The Edge - Volume One

Clockwise from (top) left: Union Bank Plaza lobby in downtown Los Angeles; Located in Orange County, City Tower’s conference room is one of its many on-site amenities; 201 Spear Street located just off the waterfront in San Francisco’s South Financial District; Union Bank Plaza during sunset in downtown Los Angeles

Paul: How does Cushman & Wakefield support your strategic initiatives across the KBS portfolio? Rodney: The Cushman & Wakefield teams are excellent at providing real estate solutions that align with our strategic goals and objectives and deliver exceptional tenant satisfaction. Their extensive knowledge paired with deep industry connections provides our clients with leading insight into each asset’s market position – enhancing the client experience. Investing in a partnership with Cushman & Wakefield has proven successful, driving our results as an organization and maximizing the value of our portfolio.

Paul: What future initiatives and forward-thinking strategies is KBS employing to deliver results?

Rodney: There isn’t a predetermined set of rules we bring to the market. Every market, building and tenant is different – so we don’t work that way. The majority of KBS buildings are exclusive and positioned with our tenants in mind, from the design and building amenities to service offerings and the management team. When a tenant walks into a KBS building, we want them to experience something special—something that makes them feel successful, energized, supported and inspired. We want them to

visualize themselves there every day, and look forward to coming back.

For a typical KBS tenant, human capital is a key part of their company value proposition. Therefore, listening to our customers is one of the most important things we can do to ensure we successfully adapt and support the evolving workplace. Our ability to leverage these trends, find new ways to support our tenants and anticipate their needs is key to being a thought leader in our industry.

18 THE EDGE