The Edge Magazine Vol. 8

It’s “a Hole in One” for Everyone In a world where screens have become so prevalent, these concepts demand your full attention and to be present in an organic way, which is well received coming out of the pandemic. A wide range of generations can get their competition on in these venues, not just Millennials and Gen Z. Although most concepts are traditionally geared toward adults with a core demographic of 25-36, the brands are enjoyed by younger and older audiences too.

“We believe these concepts resonate because play is an important component of everyone’s existence and mental health,” said Cichon.

41%

29%

33%

of Gen Z have been to a competitive socializing venue in the past and 47% would like to go in the future

of millennials have been before and 60% would like to go in the future

of those with kids in the household have been before, and 58% would like to go in the future

22%

16%

17%

of people with no kids have been before, and 56% would like to go in the future

of 45+ have been before, and 55% would like to go in the future

of people who don’t drink alcohol have been before and 44% would like to go in the future

KAM Media provided the statistics in their recent competitive socializing report.

These types of concepts are what today’s consumer wants and are vital to creating successful mixed-use districts that give people something engaging to do outside of their house, with a range of amenities. And they provide something for everyone. Not only do they provide the landlord with an opportunity to sign a unique tenant with great commercial appeal, but it also offers a great amenity to the building. From the tenant perspective, there’s potential for repeat business and to differentiate their space. And the consumer is happy because they get more concepts that are approachable, fun and a meeting place for their friends, family and co-workers.

When it comes to competitive socializing concepts, everyone wins.

47