The Edge Magazine Vol. 8

That seems daunting in an organization with more than 50,000 employees worldwide. It’s a challenging role, yes—we’re delivering a diversified set of capabilities to our diverse clients, many of which have unique technology and connectivity challenges. But the challenges are exactly what makes the role interesting. We are transforming the company and an entire industry from the inside out, connecting the technology with the people who use it. That’s how technology makes an impact. Can you share some examples? Yes! It really starts with fundamentally changing the way we work as an organization. We’re leading with a theme of “showing up together” with a threefold strategy. First, we’re continually investing in building out the architecture of how we collect and curate our data—and how we utilize it to drive insights for both our colleagues and our clients. Second, we’re strategically integrating our cloud- and mobile-first infrastructure with partnerships and investments in innovative tech. We’re intersecting a curated, customized digital experience with a physical experience, which adds real value for our organization and for our clients.

Can we stop you right there for a second so you can tell us more about that—combining a digital experience with a physical experience? Post-pandemic, a lot of clients are seeking to explore what the future of the office is going to be. Cushman & Wakefield has the largest survey data set in the world in this arena with our Experience per SF™ (XSF) survey. This data, coupled with our property and facility asset data allows us to have a rich dialogue with our clients on how best to optimize their portfolio. One of the overarching themes from the XSF survey is that people want flexibility and choice when it comes to choosing a physical or virtual space to work. It needs to support their personal circumstances, and the functionality and experience of that physical or virtual space is critical. So, we use ubiquitous digital interfaces that help our clients and employees have seamless, compelling experiences, whether they are in a corporate office or working from home. Is there even space and time for a third strategy? Definitely, and it’s a big, critical strategy. The third component is fortifying our Environmental, Social and Governance (ESG) commitments by reducing our carbon footprint and making our Diversity, Equity & Inclusion (DEI) goals an integral part

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