Self Storage Report 2022-template-v8

RESEARCHING SELF STORAGE

Not surprisingly, more customers are using the internet to find their local self storage store and this has increased year on year. Store presence still accounts for 1/3 of responses and this rose again this year, supporting the philosophy that operators should be looking for a good high exposure self storage site. Referrals remain the 3rd most common means of finding a store, considering that only 2% of people are using self storage this is quite high, as you presumably must have used the service or know someone that has, to recommend it. Telephone directories and local papers are dwindling to insignificance, now both below social media. IF YOU INITIALLY LEARNED ABOUT YOUR STORAGE STORE OFFLINE, DID YOU THEN SEARCH ONLINE FOR MORE INFORMATION?

LOCAL KNOWLEDGE - AWARE OF THE

5.78% 2019 5.40% 2020 6.30% 2021 4.75% 2022 BILLBOARD SIGNAGE/BUILDING ADVERTISING 11.64% 2019 11.85% 2020 11.75% 2021 9.81% 2022 REFERRAL FROM FRIEND OR FAMILY 0.73% 2019 1.00% 2020 0.56% 2021 0.38% 2022 LOCAL PAPER 0.73% 2019 0.61% 2020 0.47% 2021 0.69% 2022 SOCIAL MEDIA - FACEBOOK, TWITTER, YOUTUBE, PINTEREST, etc.

LOCATION OF THE BUSINESS

HOW DID YOU FIRST LEARN OF YOUR SELF STORAGE STORE?

39.14% 2019 35.95% 2020 33.08% 2021 34.41% 2022

TELEPHONE DIRECTORY

39.79% 2019 43.24% 2020 46.33% 2021 48.28% 2022 INTERNET SEARCH 1.38% 2019 1.39% 2020 1.13% 2021 1.53% 2022 ONLINE ADVERTISEMENT 0.81% 2019 0.56% 2020 0.38% 2021 0.15% 2022

47% NO

53% YES

This decreased for the first time this year. Combined with customers that said they initially learned about their store online, this means that 73% of customers used the internet to assist them in their research.

98

97

S E L F S T O R A G E A N N U A L I N D U S T R Y R E P O R T 2 0 2 2

S E L F S T O R A G E A S S O C I A T I O N U K - C U S H M A N & W A K E F I E L D