Self Storage Report 2022-template-v8

SURVEY 08

AGE PROFILE

18%

CUSTOMER

16%

16%

14%

15%

AGE

12%

12%

10%

11%

8%

9%

8%

CUSTOMER PROFILE FOR DOMESTIC USERS GENDER OF ALL CUSTOMERS THAT SIGNED UP FOR STORAGE

6%

6%

7%

4%

5%

4%

4%

2%

1%

2%

0%

20-24 YEARS

25-29 YEARS

30-34 YEARS

34-39 YEARS

40-44 YEARS

45-49 YEARS

50-54 YEARS

55-59 YEARS

60-64 YEARS

65-69 YEARS

70-74 YEARS

75-79 YEARS

80-84 YEARS

GENDER

56.7% MALE

42.9% FEMALE

SURVEY

NATIONAL

72%

43%

OF USERS ARE

50-65 ARE YEARS OLD

40-70 YEARS OLD

0.4% OTHERS

Only 16% of users are currently aged under 35. Younger people have fewer possessions generally and less money for discretionary spend of this type. They are also less likely to have gone through the life changing moments that can lead people to self storage. The timing of the survey also reduces the likelihood of student storage as this is more common in the summer months.

This graph shows the percentage of male and females that took out the initial self storage contract. It has remained broadly the same over the past 5 years. Measuring the mix of customers that actually use self storage is more complicated as often multiple people use the same unit. For example, a husband and wife where only one put their name on the contract.

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