Self Storage Report 2022-template-v8

When linking this data with the previous question on use, we see that people going through life-changing moments are more likely to be using or considering using self storage.

INTENTION TO USE STORAGE BASED ON HOUSE CHANGES

90%

80%

86%

81%

70%

60%

50%

40%

30%

20%

10%

5%

4%

3%

1%

10%

10%

0%

I AM CURRENTLY USING SELF STORAGE

I AM CONSIDERING USING SELF STORAGE IN THE NEXT 12 MONTHS

I AM NOT USING/CONSIDERING USING SELF STORAGE IN THE NEXT 12 MONTHS

DON’T KNOW

NO HOUSE CHANGE

HOUSE CHANGE

While this shows that changes in the housing market impacts self storage, the results are not as dramatic as some would expect. A total of 42% of the survey have undergone some sort of change to their home, but only 14% of them were using or considering using self storage. Does this tie back to awareness of the industry, and could these potential customers be considering self storage if they knew more about the service and its benefits? Consideration should also be given to supply factors. The industry is at record occupancy levels, so if a large portion of these people suddenly wanted to use self storage, there would likely not be the supply of product available to assist them.

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