Retail Asset Services Optimisation White Paper

CUSTOMER EXPERIENCE

TECHNOLOGY

• Loyalty programs • Customer journey mapping • Personalisation • Promotions • Experiential opportunities & services • Varied tenancy mix • Incorporating omnichannel retailing into physical space • Product trials, product co-creation • Augmented reality / AI

• Consumer tracking tools • Consumer behaviour tools • Digital twins • Operational management optimisation tools • Digital lease documentation

LEVERS AVAILABLE TO OPTIMISE A RETAIL ASSET:

RETAIL ASSET OPTIMISATION FOR TOMORROW

LEASE STRUCTURE

O

E

X

N

L

R

P

O

H

E

E

C

G

R

M

E

Y

I

O

E

T

T

N

U S

• Lease structures that allow risk sharing + co-operation • Turnover leases and hybrid models • Flexible clauses

C E

C

BROADEN THE OFFERING

• Mixed-use integration into shopping centres • Alignment with adjacencies in the built environment • Reposition the asset from B to A-grade • Flexibility of space to ensure customisable space to respond to changing consumer needs

ESG

R

E

H

T

U

T

O

S

C

N

F

E

T

F

E

S

U

E

D

A

R

R I

A

E

E

• Energy efficiency programs • Energy ratings for retailers • Sustainable tenancy mix (economic, environmental, social) • Capital works to future proof vacant tenancies • Solar panels, sustainable fixtures + fittings • Embodied carbon strategies • Ethical supply chains • Green leases, green financing, CFP • Inclusive design neurodiversity / dignified access • Transparent reporting

L

R O

CUSHMAN & WAKEFIELD

N G

B

INTEGRATION WITH LOCAL COMMUNITY

L

S

G

O

H

E

T

C

I

A

W

L

C

N

O

O

• Authenticity of offering to the local community • Local social enterprises built into supply chains • Community / not-for-profit space at reduced rents • Employment of community managers vs property managers • Bring the outside in

T I

M

M

A

R

U

G

N

E

I T

T

Y

I N

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