Retail Asset Services Optimisation White Paper

CASE STUDY

GUILDHALL SHOPPING CENTRE LONDON, UK Following the purchase of this 302,378 sq ft asset, the Exeter City Council wanted to ensure the centre supported the vibrancy and sustainability of Exeter City Centre. A full programme of community events formed a key part of the As a result of this marketing campaign, the centre won a “Pineapples Award” which celebrates the very best in placemaking in Europe and recognises excellence in community engagement, activation and public space. In addition, The Guildhall was short-listed for four Sceptre Awards which recognise best practice in shopping centres; and took out the Community Initiative of the Year Award, in recognition of their world-class infant and toddler and indoor garden and nursing and feeding area. revised marketing strategy to position the asset at the heart of the community.

RETAIL ASSET OPTIMISATION FOR TOMORROW

CUSHMAN & WAKEFIELD

As a result of the marketing and community engagement campaign, footfall increased by 420%.

Asset Services & Project Management Services provided by Cushman & Wakefield.

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