Retail Asset Optimisation

CONCLUSION

For offline retail stores to play an effective role in the omnichannel retail mix, long-term transformation is required. While many efforts are under way, from investment in technology and sustainability to initiatives focused on differentiation and operational efficiency, the need to rethink the real estate component of retail is important. Retailers must rethink their approach to their store portfolio and retail network, integrating them into a rebranded omnichannel strategy. The retailers that develop this vision will be able to compete, innovate and resume growth. customer experience and additional bespoke services. There are many ways to redress the balance of use types in a centre to help drive future growth. The most successful projects, however, are those that emphasise social value, taking a whole-place perspective that includes social spaces, ‘blended living’ and offer convenience for people keen to minimise travel. Detailed planning is key, however, lastly, and most importantly these plans need to be actioned. Physical stores provide an opportunity to add value and secure brand loyalty through

The operating environment for

The way forward is rigorous analysis, with the acceptance that there is not a one size fits all approach and that not every asset may be viable into the future. This potentially means rationalising the size of the portfolio. From there, each building will require not only its own expenditure and maintenance programme, but also scheduling of works to keep the asset relevant both now and into the future.

retail asset owners continues to evolve

and while this presents challenges in the current economic environment, at the same time there are numerous opportunities to reset and rethink how retail assets should operate and become an integral part of the local community.

RETAIL ASSET OPTIMISATION FOR TOMORROW

CUSHMAN & WAKEFIELD

ANALYSE

RATIONALISE

STRATEGISE

ACTION

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