Retail Asset Optimisation

AFTER IMPLEMENTING INFINITY IN THE SPANISH MARKET, THESE ARE THE RESULTS THAT WERE GENERATED

BUILDING CUSTOMER LOYALTY

Infinity is an award-winning proprietary omnichannel marketing loyalty program developed by Cushman & Wakefield, which enables shopping centres to engage consumers through all relevant channels.

Infinity takes a customer-centric approach through a personalised experience that drives customer behaviour, enhances their shopping experience, and makes each visit unforgettable and unique, with the ultimate goal of increasing visit frequency and boosting retail sales.

RETAIL ASSET OPTIMISATION FOR TOMORROW

PARTICIPATING SHOPPING CENTRES 12

388 PARTICIPATING RETAILERS

527,909 LOYALTY CLUB MEMBERS

467,062 PARTICIPANTS IN THE

ACTIONS TRACKED AND DATA COLLECTED

ACTIONS TRACKED AND DATA COLLECTED

CUSHMAN & WAKEFIELD

35.4% OF VISITORS AS A MEMBERS

41% MONTHLY ACTIVE MEMBERS

498

EVENTS DEVELOPED

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N

I

L

T

C

MARKETING ACTIONS AT THE CENTRE

PERSONALIZED MARKETING (COMMUNICATIONS)

PHYSICAL

DIGITAL

INFORMATION ANALYSIS & CREATION OF MARKETING STRATEGY

VISIT TO CENTRE

INFINITY

52,432 EXCLUSIVE COUPONS REDEEMED IN STORES

71% COMMUNICATION REACH

TENANT SATISFACTION

7.5 OUT OF 10

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