Reimagining Cities-Disrupting the Urban Doom Loop

OPTIMAL PRODUCT PORTFOLIO Mean optimal share and 90% conditional margin of error estimates

70%

61.7%

60%

50%

46.6%

42.0%

40%

31.0%

31.8%

30%

26.2%

23.8%

20%

22.8%

17.0%

10%

Product Category Share

0%

Work

Live

Play

High/Low

Mean

Source: Places Platform, LLC; Cushman & Wakefield Research

The results of this analysis show that the mean optimal product mix for any given WalkUP is approximately 42% Work, 32% Live and 26% Play. It is vital to note three things about this proposed mix analysis:

There are a range of potential options for any given WalkUp. This analysis does not provide one single answer, but instead offers a range of potentially complementary product mixes. For some WalkUPs, having 60% Work and under 25% Live or Play might be optimal, while others may perform best with a plurality of Live (40%+), while Work and Play each come in at the 25% to 35% range.

Not every WalkUP can be or should be identical. This analysis does not claim to direct every WalkUp to aspire to the exact same ratio of Work, Live and Play product.

WalkUPs can be complementary. Many WalkUPs are geographically tangential to each other, and their product mixes can be complementary. In such cases, one WalkUP may have more than “optimal” Work product and less Live, while the neighboring WalkUP, say a Downtown Adjacent WalkUP, might be the opposite (i.e., over-Lived and under Worked).

Reimagining Cities: Disrupting the Urban Doom Loop 75