Proposal_Brokerage_Advisory_Services_CW

COMPANY BACKGROUND AND ORGANIZATION

Describe what differentiates your firm from other firms offering similar integrated real estate services, including your firm’s competitive advantage and why the firm is uniquely positioned to address the Company’s requirements.

Diligence & Decency As described in our Structure, Mission & Operating Philosophy on page 8, Cushman & Wakefield values the diligence and decency of its people above all else. Employees work tirelessly to deliver outstanding client service. This service is made possible by the time and attention given to every aspect of the service delivery process. For instance, we comb through public and proprietary research, conduct market analyses, and rehearse negotiation scenarios in preparation for the negotiations we conduct on behalf of our clients. We are fact-based, honest and respectful of all parties at the negotiating table. Diversity Through our focus on diverse talent and inclusive culture, Cushman & Wakefield is able to attract the best professionals in the industry to represent our clients. We develop an intimate understanding of each of our clients so as to clearly define client interests and gain alignment on the service delivery approach. We then advocate ethically and forcefully on their behalf, resulting in thoughtful solutions and optimal outcomes. Seamless Service Integration Cushman & Wakefield not only provides the full-suite of real estate services, but also seamlessly bundles these services to best meet client needs. Our proposed Project Team is specifically tailored to meet the needs of HLT. Many of our competitors also have well developed service lines, however, none have the track record of integrating these disciplines seamlessly for their client’s benefit. As demonstrated throughout this proposal, our client outcomes are a direct reflection of our integrated service platform and commitment to driving value. Market-Leading Hotel Group Cushman & Wakefield’s Equity, Debt & Structured Finance group has a full-time team focused on the lodging and leisure industry. Over recent years, they have advised on over $16 billion of hospitality debt, sale and equity transactions including acquisitions, asset sales, construction and renovation financing, asset recapitalization, refinancing, joint ventures and note sales. The Project Team will work closely with Jared Kelso and Stephen Michels of our New York hospitality group, leveraging their insight and real-time market data to facilitate negotiations. Tenant Representation Expertise Tenant Representation is Cushman & Wakefield’s most important service line and Mark Weiss is one of our global leaders in that practice. Our tenant representation experts look beyond the immediate transaction to find a big picture solution—developing an intimate understanding of our clients’ businesses to make real estate an asset that houses operations, attracts and retains top talent, promotes creativity and collaboration, and supports the company mission and brand.

K HLT NY HILTON LLC | CUSHMAN & WAKEFIELD | 12