Workplace Brief Deliverable Sample
Workplace Summary MONTH 2023
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CLIENT | CUSHMAN & WAKEFIELD
EXECUTIVE SUMMARY
1 2 3
Collaboration and connection are key drivers; however current social space is underutilized and outdated; Add more variety in meeting spaces and right size social space to enable run-ins
Space is underutilized and could be condensed up to 45%
Space for concentrative work is a must; create quiet zones and a variety of enclosed and open settings for focused work
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CLIENT | CUSHMAN & WAKEFIELD
Space is underutilized ~ 50% coming in at peak Heavy on concentrative work and meetings, both in person and virtual Space needs to be more fluid for growth and shifting needs of workforce Execs need to sit with their teams/on the floor and be accessible Stakeholder Input
HYBRID & FLEXIBILITY SPACE & TECH AMENITIES PEOPLE » Bell curve analogy for return to office – ideally two thirds in a hybrid situation, and a third split between the bookends of in office and remote » In order to maintain status as an employer of choice , must offer some level of flexibility to employees » Guidelines about remote work will be established at the corporate level with some flexibility at the local level while ensuring promotions are equitable; can’t be grass roots where office managers pick and choose what they want » Need to establish a world class distance learning platform that caters to a hybrid experience » Mentorship primarily takes place informally on projects or while traveling; There is no formal mentorship program » The office has to provide socialization mechanism » Culture needs be sustained in the virtual and physical environment » Office cannot go back to being a place of managing by seeing; “Hoteling” type spaces with lockers and some dedicated seating for those who will be there » The concept of “ Office as a Service” – the office should offer services, opportunities and environments that enhance employee experience and drive team productivity and collaboration » “From Tetris to Transformers” – Shift from moving teams around the cube farm to more flexibility. Space should be open, dynamic and reconfigurable to best serve project teams by allowing them to adjust space depending on needs. » People will need privacy in the office and designated “ concentration zones ” to reduce distractions » A coffee bar with a Starbucks feel can purposefully drive interactions and socialization while also providing an alternative work setting » Beverage Friday is not the right option; Something to increase “ competitive spirit ” and blow off steam would be great, like volleyball or foosball/ping pong table
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CLIENT NAME | CUSHMAN & WAKEFIELD
Commute Analysis
Office Location
Current Office Employee Home Location 15 Drive Time From Office Minutes 45 30
60
Findings
Commutes are the #1 deterrent in returning to the office.* For Client Employees: • 45% have an average drive time of less than 30 minutes • 37% have an average drive time of 30-45 minutes • 20% have an average drive time of more than 45 minutes By offering flexible start and end time for employees, the average commute time saved is 15 minutes • Staggered start times for the operations team would offer the most savings, reducing commute times by an average of 25 minutes
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CLIENT NAME | CUSHMAN & WAKEFIELD
*Source: C&W Experience Per Square Foot™ survey, results from January 1, 2022 – December 31, 2022, n=5,326
WORKPLACE POLICY
Specialty & Support 17%
Insert client’s logo
3 Days per Week, Employee Choice
Collab Space, 7%
Current State
Individual Space 76%
BADGING / UTILZATION
~35% Average, Peak Day is Tuesday 50% Average. (Jan-Apr 2023 Data)
100 Peachtree Street
AREA (SF)
TOTAL AREA (SF)
QTY
CAPACITY
% OF TOTAL
Private office Workstation Total Primary Focus Space
75
1 1 1 0 4
140
10500 8575 19075
175
49
50,143 RSF
250
73%
4 8 1 0 0 4 4 1 1 1 1 4 7
50 74
200 592 792 800
High top perch/layout
Total Neighborhoodd/ Alt Work Points
3%
XL/Presentation (20+)
24 14
800 400 300 170 100 905 713 200
Large (14-18)
0 0
200 Headcount
Medium (8-12 seats) Small (4-6 seats) Total Collaborative Entry/ Reception Huddle (3-5)
8 6 4
680 400
64
1880 905
7%
Multi-function Lounge/Work/Collab space
28 40 68
713 200
250 Seats
Café/Pantry
Total Specialty, Amenity Wellness/Mothers Room
1818
7%
67
67
Print/Mail/Copy
300
1200
Storage (Coat, Personal Storage)
72 20
504 280 500
June 2025 Lease Expiration
Storage (Filing)
14 2.5
IT/IDF
200
Total Support TOTAL SF
2551
10%
26,116 41,786 50,143
USF ( Incl. Circulation)
RSF
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CLIENT | CUSHMAN & WAKEFIELD
Range of Options
There are a range of options and considerations when evaluating your future workplace. These include worker patterns, space utilization, workplace experience and business objectives. Three scenarios are modeled to show potential use cases and space reduction compared against current state space to show the range of space requirements and tradeoffs.
Virtual First Agile, Activity-Based Work Environment Agile, mobile workforce in and out of the office Variety of space types to accommodate different work modes Reduced desk seats, primarily unassigned seats/desk sharing Mix of collaboration spaces equipped for hybrid meetings
Community Hub Collaborative, Hospitality Focused with Touchdown Space Highly collaborative, engaging environment with meeting and social spaces for gathering and teamwork Reservable and non-reservable touchdown workspaces with a mix of open and enclosed spaces for focused work or video collaboration
Office First Efficient and Flexible with Higher Office Attendance Office is the primary work location Mix of open and enclosed workspaces Reduced space standards, private offices on the interior for increased natural light and more open workstations, mostly assigned seats with some desk sharing Slightly increased collaboration and a few alternate work points
Hybrid Balanced Mix of Spaces and Workstyles Mobile workstyle with a mix of in
Traditional Individual Focused Office Work Office is the primary work location High concentration of private spaces Higher quantity of assigned, dedicated work seats with private offices primarily located on the perimeter and larger, more private workstations Smaller amount of collaboration space
office and non-office work Mix of open and enclosed workspaces
Modern space standards with a variety of work settings, mix of assigned and unassigned seats Balance of focus, collaboration and group/social spaces
Scenario 3
Scenario 2
Scenario 1
Current State
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CLIENT NAME | CUSHMAN & WAKEFIELD
Group based
Individual based
Range of Options
Three scenarios are modeled to show the range of options and tradeoffs to achieve desired workplace experience and overall footprint. Through each scenario, variables are adjusted to align with space use and to showcase potential space reduction: ⁄ S pace Standards The size of private offices and workstations ⁄ Space Allocation How many private offices versus workstations ⁄ Desk Sharing How much of the workforce is sharing desks versus those with dedicated, assigned seats; Moderate to Progressive levels of desk sharing
Traditional
Hybrid Virtual First INCREASE DESK SHARING + ADJUST SHARED GROUP SPACES Office First
Community Hub
Scenario 1 20% Space Reduction
Scenario 2 35% Space Reduction
Scenario 3 45% Space Reduction
DECREASE SPACE STANDARDS
Smaller Sizes, Fewer Offices
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CLIENT NAME | CUSHMAN & WAKEFIELD
Individual Space
Collaboration Space
Support Specialty Amenity
Seat Count
Space Scenarios Current v Future Space Scenarios show a range of space requirements and tradeoffs for the future workplace compared with the current space. Individual Space is reduced in each scenario. Collaboration Space is increased in each option. Support, Specialty and Amenity Space is right sized to headcount, utilization and overall square footage. Headcount and growth is modeled at the same level in each scenario. 3% Growth 7 Years 242 Plannable Headcount GENERAL ASSUMPTIONS
60,000
300
50,143
50,000
250
39,869
40,000
200
32,754
27,791
30,000
150
20,000
100
10,000
50
0
0
CURRENT
SCENARIO 1 OFFICE FIRST
SCENARIO 2
SCENARIO 3
RSF
Seat Count
HYBRID
VIRTUAL FIRST
Primary Seats
250
222
194
121
10x14 Private Offices 7x7 Workstations
10x12 Private Offices 6x7 Workstations
10x110.5 Private Offices 6x6 Workstations
10x10 Private Offices 5x6 Workstations
Space Standards
30% Office / 70% Workstation
15% Office / 85% Workstation
10% Office / 90% Workstation
5% Office / 95% Workstation
Allocation (Private Office / Workstation)
# Offices # Workstations
75 175 0%
33 189 25%
19 174 50%
6 115
Desk Sharing (% of workforce sharing desks)
100%
Ratio (People : Seats)
1:1
3:2
5:3
2:1
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CLIENT | CUSHMAN & WAKEFIELD
PRIMARY SPACES
SECONDARY SPACES / ALTERNATE WORK POINTS
Space Types Spaces are broken into the following categories: Primary Spaces Work seats primarily suited for general work activities, including private offices and workstations which can be assigned or unassigned/reservable. Secondary Spaces Variety of work points for individual work or collaboration, open/enclosed, reservable/non-reservable with different furniture layouts and technology equipment to suit the different uses Collaborative & Interactive Space Group spaces that enable formal collaboration and informal interaction such as meeting spaces, training space, multi-function space, community space, pull-off spaces off main corridors, team space, brainstorming, layout space Amenity & Support Space Space that supports typical functions such as print, mail, storage, as well as other specialty spaces such as reception and pantry/café spaces
ENCLOSED
OPEN
ENCLOSED
OPEN
Private Office (10x12, 10x10.5 or 10x10)
Workstation (6x7, 6x6 or 6x5)
Focus Room (50 SF)
Phone Room (25 SF)
Video Collab (50 SF)
Work Pods (15 SF)
COLLABORATIVE & INTERACTIVE SPACE
OPEN
ENCLOSED
Training Space
Medium Meeting (8-12 seats)
Lounge Meeting
Small Huddle Meeting (4-6 seats)
Work Lounge/ Multi-function
Brainstorming
High-top Perch
SPECIALTY, AMENITY & SUPPORT SPACE
Common Area/Recept.
Pantry/Cafe
Library
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CLIENT | CUSHMAN & WAKEFIELD
Neighborhood Planning
VIRTUAL FIRST NEIGHBORHOOD
OFFICE FIRST NEIGHBORHOOD
24 work seats for 30 people (2) 1p enclosed focus space (8) alternate work points 35 primary + alt seats HYBRID NEIGHBORHOOD
Focus/Individual •
Focus/Individual •
Focus/Individual •
(15) work seats for 30 people (2) 1p enclosed focus space (8) alternate work points 25 primary + alt seats (2) enclosed collab spaces (2) open collab spaces 12 team collab seats
28 work seats for 30 people (2) 1p enclosed focus/phone space
• • •
• •
• • •
30 primary + alt seats
Team Space •
Team Space •
(2) enclosed collab spaces (2) open collab spaces 18 team collab seats
Team Space •
• •
(3) enclosed collab spaces (2) open collab spaces 26 team collab seats
• •
• •
Support •
Support •
(1) File drawer or locker per person
Support •
(1) File drawer or locker per person
(1) File drawer or locker per person
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CLIENT | CUSHMAN & WAKEFIELD
Are you change ready? Change is a natural part of life, and in today's dynamic and rapidly evolving world of technological advancements and organizational restructuring, workplace change is inevitable. Analyzing and implementing change readiness enables individuals, teams, and organizations to successfully navigate and adapt to changes in their environment.
» Is your organization prepared for a change in space? »
Do you have a sponsor, and are they prepared to lead the initiative? » What personas are in your organization? » What motivates your employees?
READINESS IMPLEMENTATION REINFORCEMENT STRATEGY
» How will you support the impacted employees? »
What communication channels support each team? » What partners do you have with your own organization to support employees? » How will you listen to concerns and opportunities about the change journey?
» What activities and communications will prepare employees? » What is the budget for implementation? » Who will lead implementation efforts? »
Is there a place where everyone can gather in person for announcements?
» What will keep people from wanting to go back to the old place/habit? » How will you track engagement with or acceptance of the new technology/office/space? » How will you collect feedback and adjust strategies? » What incentive(s) will keep people focused on sustaining the change?
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CLIENT | CUSHMAN & WAKEFIELD
RECOMMENDATIONS
• SHORT TERM SPACE SOLUTIONS • Consolidate people onto single floor to create energy in the space • Pilot/Concepts - Test new space types or concepts (e.g., build a sample desking area, convert meeting room to library/work lounge, pilot a tech helpdesk concept) • LONG TERM SCENARIO RECOMMENDATION • Increase collaboration and variety of space types (open/enclosed, formal/casual) • Move to neighborhood concept • Reduce open desking, add variety in space types (focus spaces, library) • Reduce social space to align with utilization • Reduce overall space by ~30% • NEXT STEPS • Review Brief with Brokerage Team and Internal Stakeholders
• Consider Change Management Options • Consider Project Management Options
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CLIENT | CUSHMAN & WAKEFIELD
Taylor van Dam Workplace Strategy Director +1 404 853 5235 taylor.vandam@cushwake.com
About Cushman & Wakefield Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 52,000 employees in over 400 offices and approximately 60 countries. In 2022, the firm had revenue of $10.1 billion across core services of property, facilities and project management, leasing, capital markets, and valuation and other services. To learn more, visit www.cushmanwakefield.com or follow @CushWake on Twitter.
Jennifer Hearing Change Management Manager +1 843 823 3349 jennifer.hearing@cushwake.com
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CLIENT | CUSHMAN & WAKEFIELD
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