OccupierEdge-September2016

KEY CONSIDERATIONS

WHAT IS THE IMPACT ON THE WORKPLACE? Competition for talent, retaining key people and organizing resources in the most effective way is recognized across sectors as a critical success factor. Indeed human capital is the number one strategic imperative as cited by CEOs of the Top 500 Companies. Real estate and the workplace has a significant role to play. In regards to location and how to create a workplace experience that enhances collaboration and provides a compelling experience to retain the best people. CRE executives report that this is more important to them now than managing cost. This focus on the workplace from a digital business lens creates a very different perspective than just cost. Indeed, Duncan Painter, CEO of Top Right Groups, the media, insight and events conglomerate, considers real estate part of his marketing budget, as it facilitates the collaboration and co-creates with his customer base.

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Demographic trends: There is no doubt that those now entering the workforce grew up in a world more connected than ever before and learnt in a very different way than generations before, far more collaboratively and openly, through blogs and engaging with people and views far beyond the classroom. The speed of communication and ease of access to information they have experienced for most of their lives is at odds with the enclosed and individualistic nature of a traditional corporate environment. Sharing is second nature, and is expected in their working lives. With the recent definition of the “Centennial” generation, following millennials with an even greater awareness of technology capability, the pressure to embrace a digital culture will only increase.*

* “They eat vegan, ‘curate’ their online ‘aesthetic’ and can’t remember a time before iPads: meet the Centennials” Luckhurst, The Evening Standard, 2016

NEIL MCLOCKLIN Strategic Consulting, EMEA Global Occupier Services neil.mclocklin@cushwake.com

JULIETTE MORGAN Partner, Global Technology Group London juilette.morgan@cushwake.com SUSANNE LORENCIN Director of Workplace Strategy, EMEA Global Occupier Services susanne.lorencin@cushwake.com

DERRICK BOCK Head of Workplace Strategy Cushman & Wakefield Germany derrick.bock@cushwake.com

32 The Occupier Edge