OccupierEdge-September2016

WHAT IS A DIGITAL BUSINESS?

“Digital business is the creation of newbusiness designs by blurring the digital and physical worlds.” GARTNER

BUT WHAT DOES DIGITAL MEAN?

It is no longer about just technology but a whole state of mind – more open and transparent, more agile and dynamic, more informal and creative and with a strong focus on community and experience. As businesses try to burst the corporate bubble, the workplace is a major catalyst for such a transformation. To become truly digital means starting from inside out and leaving the corporate baggage behind. This briefing note explores the characteristics of digital businesses, the drivers for change which are speeding the transition, and the impacts upon the workplace of a more open, informal and collaborative business culture.

28 The Occupier Edge