OccupierEdge_Ed4_US_FINAL

GF: The opportunity to travel and meet Adobe’s great employees. I have been fortunate to travel frequently in Europe, but have also visited The U.S. and India. One of my favorite places to visit was San Francisco.

What are some of the issues you’re facing?

MB: Growing pains within the EMEA portfolio, rapidly providing space in the right locations and refreshing our older offices to meet employee expectations. GF: Sifting through new technology to work out which ones will be of genuine benefit to Adobe – it’s a difficult process, but will have great results. Also, continuing to develop the workplace experience; quality coffee and free soft drinks are now just the base expectation for many clients. MB: Adobe has ambitious growth targets and with this comes additional opportunities to develop our roles and services. How we scale our support for the business is key. GF: Utilization data could be used to show how often teams interact. MB: Co-working/incubator spaces within corporate environments. Also, virtual reality is on the rise. GF: It’s hard to generalize because different occupiers have different needs, but I’m interested to see how ‘Office as a Service’ is adopted by Corporate Occupiers. What are you most looking forward to in the year ahead for commercial real estate? MB: Sustainability and Internet Of Things. It will be interesting to see the impact they have on our company. Advances in sustainability will impact us because Adobe’s clients expect us to operate in an appropriate manner. Adobe is a global leader in operating sustainably, and we want to continue to lead. GF: In The UK, I’m interested to see if the Stoddart Review starts an industry conversation about the link between workplace strategy and productivity. Where do you see opportunities for growth? What do you see as the next big trend in real estate?

14 The Occupier Edge