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Operational Excellence and Innovation: Can Occupiers Have it All?

Corporate real estate leaders around the world are focused on strategies to attract and retain superior employees and help enhance their productivity. At the same time, they must continually find ways to reduce occupancy costs. The overriding challenge is to balance these two goals, which are often in opposition of one another. This is the picture that emerged from a new global CRE survey conducted by Cushman & Wakefield in conjunction with CoreNet Global. The survey examined not only location and workplace strategy as corporate value drivers, but also CRE’s alignment with business strategy alignment.

The findings also show an ongoing tension between the aspirations of CRE executives and their practical decision- making. The results suggest a reason for that misalignment: too often, CRE’s attempts to advance corporate strategic goals must take a back seat to cost savings targets. The survey explores the fine balance at play between workplace costs and value with a sizable gap still evident between occupier aspirations and occupancy realities when it comes to committing to relocation and/or expansion. Continue reading in order to become an expert on “What Occupiers Want.”

“Acting as an industry health check, the survey explores the fine balance at play betweenworkplace costs and value.”

266 RESPONDENTS

68% North America

76% INTERNATIONAL OCCUPIERS

20% EMEA

12% APAC

MULTINATIONAL: 77% NATIONAL: 23% A strong representation of U.S. headquartered multinationals 73% of respondents with more than 25 locations

“CRE leaders balance talent attraction efforts with cost reduction mandates.”

The 266 respondents were predominantly from large global or regional organisations, more than 76% of which are international occupiers. Survey responses came from CRE leaders in several business sectors, all of which were well represented by a sizable pool of respondents. Surveys were conducted on-line and onsite at each regional CoreNet Global Summit. Responses were analysed globally, regionally and by industry sector.

46 The Occupier Edge