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EMPLOYEE ENGAGEMENT

What is an engaged employee? An engaged employee, is one that typically goes the extra mile for their organization. As Forbes notes, “When employees care – when they are engaged – they use discretionary

WE’RE CONSTANTLY REMINDED OF THE CHALLENGES ORGANIZATIONS FACE WITH ENGAGING EMPLOYEES, HARNESSING COLLABORATION, AND INCREASING PRODUCTIVITY, ALL WHILE PROMOTING WELLBEING. WITH THAT BEING SAID, IT’S FAR FROM GAME-OVER FOR GAMIFICATION.

effort.” Walmart uses gamification to engage employees through their training process creating competition among employees while in turn increasing engagement and as well as an emotional aspect to training. Engaged employees are seen as aspirational and “in the know.”

Microsoft uses gamification to improve the testing phase of their products.

PRODUCTIVITY

Gamification also increases an organization’s key performance metrics.

Through this, they developed a game which harnessed collective intelligence to identify faults and therefore, feedback. Users received badges for finding bugs and the more badges employees received, the more Microsoft donated to charity. The inherent competitive nature to win resulted in increased awareness of employees with those who participated identifying 16x the amount of bugs then non- gamers.

COLLABORATION

T-Mobile leveraged Bunchball, a cloud- based software and gamification company to develop “T-Community,” a game that encourages employees to collaborate on new products and services. Employees gamed their way by sharing knowledge and increased T-Mobile’s customer satisfaction scores by 31%.

THE MILLENNIAL PERENNIAL GAMER WILL MAKE UP 75% OF THE WORKFORCE BY 2025, YET THEY ARE THE MOST DISENGAGED GROUP AT WORK.

GAMIFICATION PROVIDES A

WELLBEING

KEY SOURCE OF MOTIVATION WHERE

The WELL building certification has cemented the fact that wellbeing is neither a fad nor a trend. Pfizer partnered with Keas, a wellness gamification company, which tracks participants’ wellness tasks and ranks them publicly on a leader board. It groups employees into teams to drive competition and motivation and the results are fascinating - 82% of participants said it improved

FINANCIAL REWARD

CANNOT REACH.

wellness with 77% of participants saying it increased collaboration.

24 The Occupier Edge