Occupier_News_Q32016_Global

COLLEAGUE COLLABORATION

Global Marketing “Gets Stuff Done” at GOSD

Our GOS Marketing colleagues are working hard to promote Cushman & Wakefield as the industry’s premier leader in the occupier real estate space. By researching and expanding upon trends impacting our clients’ businesses, we are leveraging our expertise and maintaining our client-centric mentality. White papers, newsletters, videos and reports are among the channels utilized to promote the GOS platform to external clients and prospects, as well as, Cushman & Wakefield colleagues. In May, members from the GOS Marketing team had a two-day workshop in Chicago at the first annual G.O.S.D. – which stands for both “Get our Stuff Done” and “Global Occupier Services Day.” The workshop was led by Katy Pietrini , VP, Marketing, GOS, and filled with team building activities, strategic planning initiatives and presentations from firm leaders: Tod Lickerman , Global President; Steve Quick , Chief Executive, GOS; Adrienne Fasano , Americas Head of Marketing; Chris Browne , President, Client Service Delivery, GOS; and David Foster , Senior Vice President, Global Proposal Development.

The team demonstrated their team pride by wearing matching #squadgoals shirts.

Stronger Together: Greater China Workshop

The workshop enhanced team

Senior Management and top brokers in Asia Pacific and Greater China attended the Occupier Services Greater China Workshop in Hong Kong. The agenda covered a wide range of topics including the alignment of regional and Greater China teams, competitor analysis and the action plan for each local market. The break-out sessions focused on business development strategy, business development training and the tactics to increase collaboration across the region.

collaboration and resource- sharing across multiple offices and strengthened the team’s

business development skills. All the participants enjoyed a productive workshop with many useful takeaways.

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