Occupier_News_Q2_UK_v2

events

Cushman & Wakefield Dominates CoreNet Global Summit in Shanghai Cushman & Wakefield lived up to its reputation as the disruptor brand at this year’s CoreNet Global Summit in Shanghai. As a Diamond sponsor with 35 attendees, we had a commanding presence throughout the summit where we truly brought to life our “Ideas into Action” theme.

Global Survey

As the official polling sponsor, Cushman & Wakefield was the only service provider to get stage time during the opening ceremony, when Steve Quick opened the Security Risks poll, and the closing ceremony, when Chris Browne raffled off a GoPro Hero 5 to a winning voter. A white paper is now being produced using data from all three global summits (including EMEA and North America from 2016).

Branding

Our booth was designed as an ‘Ideas Incubator’ space – a co-working, brainstorming centre located in a premiere location in the main foyer. On the large chalkboard backdrop, an illustration artist captured hot topics into storyboards and infographics to keep the look and feel of the booth fresh throughout the two-day event.

Social Media and Communications

WeChat, the biggest social media platform in China, was a major differentiator for us at this year’s conference. One single post on CoreNet resulted in 19,000+ views and 700+ likes, which is the company record. We also produced a video (388 views, 4 likes), 26 tweets, 6 LinkedIn posts, 2 Facebook posts and sent daily internal updates to more than 1,300 recipients.

700+

Likes

19,000+

Views

44 | THE OCCUPIER NEWS Q2