Occupier_News_Q1_AM_FINAL3

EVENTS

GOS Marketing Conquers SXSW The GOS Marketing team attended the 2017 SXSW Interactive Festival & Conference in Austin, Texas, to learn first-hand about the latest trends and advancements in the digital marketing industry. The conference provided a variety of featured keynote speakers and sessions that highlighted the best, most forward-thinking topics, initiatives and projects, helping the team shape leading- edge marketing collateral and to foster a culture of disruption in today’s world.

Quite a few of the topics discussed during the conference make an appearance in GOS thought- leadership publication The Occupier Edge’s upcoming issue including artificial

intelligence and automation at workplace, gig economy, VR/AR technology, workplace design and employee experience, opportunities that blockchain technology offers and gamification. This was an engaging conference and a wonderful opportunity to gain industry knowledge. We look forward to leveraging conference takeaways to benefit our business.

The team discovered an abundance of knowledge: How the gig economy impacts the future of work, the brutal truth in video marketing, scientific components on the effectiveness of advertising, advanced ways to hack Google Analytics, branding content at an event, cognitive framework for consumer decision making, finding the “sweet spot” between audience interests and brand goals, innovative and effective account marketing and much more.

38 | THE OCCUPIER NEWS Q1