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50 Response for C.5. NEGOTIATIONS STRATEGY

There are five key components to successful office lease negotiations. Each of similar importance and all working in unison to maximize value for Brownstein. C&W has proven expertise in positioning our clients to maximize their unique negotiation strategy.

TIME

COMMON CONTROLLED CONVERSATION

Allowing enough time to execute the most compelling alternatives is the most critical element of the negotiation.

It is critical that Brownstein have all shareholders and associates communicating a Common Controlledmessage about the objectives and considerations of the firm. Fracturedmessages to the marketplace, particularly with law firms and their multitude of professional relationships, can create misinformation and noise in the market that will erode negotiation credibility. This is particularly important for Brownstein with the vast real estate contacts you have.

Design can influence negotiations in many ways. C&W

TRENDS Industry Trends can be extremely useful in negotiating office lease

COMPETITION

will always integrate design with financial and other attributes when negotiating with landlords on behalf of

Ensuring Brownstein has multiple, competitive and feasible alternatives, regardless of market conditions, is a

transactions. C&W is uniquely equipped to demonstrate the legal services sector trends to

critical value that C&W will deliver to the process, every time, in every market.

DESIGN Brownstein to ensure the firm can accomplish their objectives in the most cost- effective way.

existing or proposed landlords in order to clearly articulate the

challenges facing Brownstein and what they MUST do to help solve some of those challenges.

Cushman & Wakefield | Brownstein Hyatt Farber Schreck

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