May Tenant Advisory

CASE STUDIES

NIELSEN MEDIA RESEARCH World Research Headquarters 501 Brooker Creek Boulevard | Oldsmar, FL PHASE I - 471,000 SF / PHASE II - 138,000 SF / TOTAL - 609,000 SF Having experienced significant growth and the need for major technology upgrades, Nielsen required a new headquarters to house corporate operations and training facilities. SERVICES • National Site Search • Market Analysis • Demographic Analysis • Project Partner Advisory • Zoning Advisory • Cushman & Wakefield negotiated a competitive contract with Harrod Properties for purchase of a 40-acre site with option land and entitlement rights to expand up to 600,000 sf in Oldsmar, FL. RESULTS • Cushman & Wakefield conducted a national search for corporate facilities and evaluated all viable options; evaluated demographics and performed financial analysis of consolidation options.

• Assisted with interview process for professionals including architect, civil and structural engineers, contractors, IT consultants, government incentives and project management. • Negotiated a competitive design/build agreement with Hardin Construction to act as General Contractor for a new 471,000 sf office and data processing campus with a 138,000 sf expansion. • Negotiated a competitive Development Agreement resulting in $6 million in savings. • The deal was structured as a tax and GAAP driven 35-year prepaid lease, resulting in a 40% occupancy cost reduction for Nielsen under US and Dutch GAA accounting rules.

• Lease Negotiations • Financial Analysis, Including Dutch GAAP Accounting Compliance

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