Main Streets Across The World_Final LR_v03

03

22

K E Y T R E N D S T O W A T C H

M A I N S T R E E T S A C R O S S T H E W O R L D 2 0 2 2

THE MIX OF BRICKS AND MORTAR AND E-COMMERCE

Unsurprisingly, the challenges consumers faced going to physical stores during the pandemic increased online shopping. Throughout the pandemic, questions remained whether this surge in online sales would continue when restrictions eased and the pandemic abated. To date, the data suggest that e-commerce sales have slowed year-on-year, though remain above pre-pandemic levels (Figure 2). Several online-only retailers have reduced headcount and slowed their voracious appetite for warehouse space in the past couple of quarters. It appears that pandemic-era lockdowns and restrictions did not erode consumers’ appetite to shop in physical stores.

FIGURE 2: GLOBAL E-COMMERCE REVENUE (USDtn)

ASIA PACIFIC

EUROPE

NORTH AMERICA

REST OF THE WORLD

4.0

3.5

3.3

3.5

2.9

3.0

2.4

2.2

2.5

2.0

2.0

1.5

1.0

0.5

0.0

2017

2018

2019

2020

2021

2022F

Source: Statista

C U S H M A N & W A K E F I E L D