LogRhythm Sublease Strategy and Services_short version
EMERGING TECHNOLOGY ADVISORY GROUP
SUBLEASE SERVICES & STRATEGY OVERVIEW OF CUSHMAN & WAKEFIELD
PREPARED FOR
SAMPLE MARKETING COLLATERAL
SUITE 101 8,487SF
1515ArapahoeSt. |Tower 1,Suite100 Denver,Colorado 80202 T: 303.824.2000 |F: 303.824.2001
PanelTypes -Compose
info@pearwork.com | www.pearwork.com
PanelType 'D'
Side 'A'
Side 'B'
PanelType 'A'
Side 'A'
Side 'B'
ZUFS-1927-LNFJS
T
,33-0CT VZTI-40XX-FNN
,33-0CT VZTI-40XX-FNN
OFFICE
,33-0CT VZTI-32XX-FNN
,33-0CT VZTI-40XX-FNN
122
49.5" [1,257.3mm]
49.1" [1,246.9mm]
49.1" [1,246.9mm]
41.5" [1,054.1mm]
41.1" [1,043.7mm]
41.1" [1,043.7mm]
T T
T
PanelType 'F'
TRANS
Side 'A'
Side 'B'
LG.CONF
PanelType 'H'
Side 'A'
Side 'B'
BREAKROOM 108
123
,33-0CT VZTI-48XX-FNC
,33-0CT VZTI-48XX-FNC
,33-0CT VZTI-40XX-FNN
,33-0CT VZTI-40XX-FNN
OPENOFFICE
120
49.5" [1,257.3mm]
49.1" [1,246.9mm]
49.1" [1,246.9mm]
ZZBT-1900
41.5" [1,054.1mm]
41.1" [1,043.7mm]
41.1" [1,043.7mm]
T
PanelType 'J'
Side 'A'
Side 'B'
PanelType 'I'
Side 'A'
Side 'B'
109 ABOUTTHE BUILDING BIKES
,33-0CT VZTI-40XX-FNN
,33-0CT VZTI-32XX-FNN
,33-0CT VZTI-48XX-FNC
,33-0CT VZTI-40XX-FNN
121 OFFICE
49.5" [1,257.3mm]
49.1" [1,246.9mm]
49.1" [1,246.9mm]
41.5" [1,054.1mm]
41.1" [1,043.7mm]
41.1" [1,043.7mm]
ADDRESS 258055thStreet Boulder,CO80301 SIZE Suite 101:8,487SF 55TH STREET RAREBOULDERSUBLEASE 2580 Boulder,CO80301
ZZBT-1900
T
T
THE LOCATION 116 104 OFFICE 117 OFFICE 118 T T T T T T T T T T T ZUFS-1927-LNFJS ZZBT-1900 ZBT-1900
ZUFS-1927-LNFJS
OUTDOOR INDUSTRIES 2580 55THSTREET BOULDER,CO
AccountTeam
-KEVINMCCARTHY/REBECCAHUMMEL
ProposalNumber Area/Location -FLOORFURNISHINGS -101661
PlanType -FURNITURE
Scale Date -1.10.17
-NOTTOSCALE
THISDOCUMENT,ANDTHE IDEASANDDESIGNS INCORPORATED HEREIN,ASAN INSTRUMENTOF PROFESSIONALSERVICE,CANNOTBEUSED, IN WHOLEOR INPART,FORTHISORANYOTHER PROJECT,WITHOUTTHEWRITTENCONSENTOF PEARWORKPLACESOLUTIONS.
FOCUS
CONF 111
XX DateBy
Issue XXXX XXXX XXXX XXXX XXXX XXXX XXXX
XXXX XXXX XXXX XXXX XXXX XXXX
FOCUS
XX XX XX XX XX XX
XXXX
F1 Sheet
43,374SF is availableon adirectbasis for a totalpotentialof51,861SF contiguous
TERM September30, 2024
PARKING 3.00 : 1,000SF
FURNITURE Negotiable
FlatironsGolf Course
RATE Negotiable
55TH STREET
55thSt. CLICKHERE for virtual tour
2580
PearlPkwy. w
STEVEBILLIGMEIER ExecutiveManagingDirector +13038136413 steve.billigmeier@cushwake.com
ROBBAIN Director +13038136452 rob.bain@cushwake.com
©2020Cushman&Wakefield. All rights reserved. The information contained in this communication is strictly confidential. This informationhasbeenobtained from sourcesbe- lieved tobe reliablebuthasnotbeen verified. NOWARRANTYORREPRESENTATION,EXPRESSOR IMPLIED, ISMADEASTOTHECONDITIONOFTHEPROPERTY (ORPROP- ERTIES)REFERENCEDHEREINORASTOTHEACCURACYORCOMPLETENESSOFTHE INFORMATIONCONTAINEDHEREIN,ANDSAME ISSUBMITTEDSUBJECTTOERRORS, OMISSIONS,CHANGEOFPRICE,RENTALOROTHERCONDITIONS,WITHDRAWALWITHOUTNOTICE,ANDTOANYSPECIALLISTINGCONDITIONS IMPOSEDBYTHEPROPERTY OWNER(S). ANYPROJECTIONS,OPINIONSORESTIMATESARESUBJECTTOUNCERTAINTYANDDONOTSIGNIFYCURRENTORFUTUREPROPERTYPERFORMANCE.
GREENWOODPLAZABLVD. 6 0
AGGRESSIVESHORT-TERM SUBLEASE,GREAT LONG-TERMSOLUTION
GREENWOOD PLAZA BLVD. 6 0
PROPERTYFEATURES
Address:6550GreenwoodPlazaBlvd. Englewood,CO80111
PROPERTYHIGHLIGHTS
TotalSize:66,226SF
• A9-minutewalk from the ArapahoeLightRailStation • Unobstructedviewsof the FrontRange • State-of-the-artDirectDigital Control (DDC)HVAC system • Adjacent toFiddler’sGreen Amphitheatre
Rate:Negotiable
Term: January31,2022
Furniture:Available
BuildingClass:A
YearBuilt:2000
Parking:3.54/1,000SF
STATE-OF-THE-ART CONFERENCEROOMS WITHSWEEPING MOUNTAINVIEWS
HIGHLYVISIBLE MONUMENTSIGNAGE
MULTIPLEOUTDOOR AREASTORELAXAND RECHARGE
INVITINGLOBBY FLOODEDWITH NATURALLIGHT
BREAKROOMWITHA POOLTABLE,COFFEE BAR,ANDTVs
2 | EMERGING TECHNOLOGY ADVISORY GROUP
TECHNOLOGY TOOLKIT
Innovative Tools to Differentiate Your Sublease
In today’s competitive environment we can leverage some of the most cutting edge technology solutions to make a sublease opportunity stand out amongst the crowd. A select sampling of such tools is profiled below.
DRONE BASE
MATTERPORT
An industry leader in Virtual 3D tours, Matterport allows interested parties to tour a space remotely. Using high definition videography and an intuitive navigation, prospects can immerse themselves within a suite and get a hyper-realistic experience not as easily captured in still photography. View Example
A network of tens of thousands of professional drone pilots, we can provide aerial imagery for signature projects that may benefit from a broader storyline around community attributes and amenities.
SALTMINE
REALTY ADS
A complimentary offering to Cushman & Wakefield clients, through Saltmine we can develop rapid 3D interactive test fits. We can proactively model traditional or modern use cases so potential prospects can more quickly envision how their team can most efficiently use or reconfigure the space.
Leveraging AI and tailored to the CRE sector, RealtyAds can dynamically place a Sublease Advertisement in front of targeted prospects on a myriad of online platforms, including: Facebook, Google Search, Instagram, Twitter and LinkedIn.
CUSHMAN & WAKEFIELD | 3
SUBLEASE MARKETING PLATFORMS
Platforms for Advertising Short-Term and Traditional Subleases
BROKERAGE NETWORK
LIQUIDSPACE
Leveraging our extensive local, regional and national relationships we promote our listings through formal and informal networking channels.
Provides an intuitive platform for tenants seeking short term or shared subleases. Popular aggregator for flex provider availability as well.
COSTAR
PIVOTDESK
Arguably the most extensive listing database in the US, CoStar tracks history and availabilities on over 5M commercial real estate properties.
Focused on shared office spaces where tenants can explore ‘space by the desk’, similar to LiquidSpace acting as flex provider aggregator.
LOOPNET
REALTYADS
Owned by CoStar, LoopNet provides additional exposure to a wide public audience, tracking over 12M visits per month
AI Powered Advertising Platform which dynamically places listing on Facebook, LinkedIn, Instagram and Google Search results.
CRAIGSLIST
CITYFEET
Tried and True Craigslist is still a listing source for small businesses and startups, albeit the search features and data management is constrained.
Owned by Costar, Cityfeet offers a more intuitive search interface but has less coverage outside core markets.
4 | EMERGING TECHNOLOGY ADVISORY GROUP
TARGETED TENANT PROSPECTING
A key element to a Sublease Marketing Campaign is identifying thoughtful targets and ensuring the opportunity is promptly and clearly brought to their attention. We can accomplish this by developing a comprehensive list of Target Subtenant Prospects and sharing the Sublease opportunity with those teams through tailored campaigns.
IDENTIFY SUBTENANT TARGETS • Active tenants in the market in target size range • Existing tenants in subject building/project • Tenants in nearby buildings with near term critical dates
1 2 3 4
ORGANIZE LIST OF KEY DECISION MAKERS • Identify Key Decision Maker(s) and/or Brokerage Partners at Target Companies • Understand Position of Company in Market and Key Pain Points
PERFORM OUTREACH • Conduct campaign through personalized emails, phone calls and e-blasts • Canvas regional brokerage community through direct contact, social media and open houses
TRACK MARKET ENGAGEMENT • Monitor activity from market and issue weekly updates • Perform proactive follow-up with interested parties
CUSHMAN & WAKEFIELD | 5
SUBLEASING PROJECT TIMELINE
While the timeline may evolve depending on market demand, these are key milestones to manage against and develop strategies for.
WEEK 1-3
Transition
• Confirm team goals & objectives • Establish timing & financial expectations • Review master lease and legal obligations • Evaluate vendor contracts, if any • Execute listing agreement
WEEK 2-3
Analysis
• Review/prepare floor & furniture plans • Identify space deficiencies for correction • Reduce unnecessary operating expenses • Analyze market economics and competition Identify tenants in market and prospect candidates
WEEK 3-4
Marketing
• Finalize subleasing strategy • Estimate market value and pricing strategy • Develop marketing program & tactics • Initiate communications programs • Advertise opportunity through applicable platforms • Directly canvass key prospects & network (ongoing) • Report on tenant inquiries and progress (ongoing)
MARKET DEPENDENT
Execution
• Qualify prospects and identify potential risks • Negotiate offer economic and operational terms • Finalize negotiations, terms and conditions • Coordinate landlord consent process and execute • Turn over space
PROJECT CLOSE
Close Out & Follow Up
• Finalize sublease abstracts & key dates • Summarize critical information & obligations • Coordinate necessary vendors, if appropriate
6 | EMERGING TECHNOLOGY ADVISORY GROUP
DAY ONE STRATEGY
ENGAGE THE MARKET We will engage the following groups to ensure the space is front and center in the market: • Major tenants in nearby buildings • Active tenants in the market seeking over 50K SF • Brokerage community
DEVELOP MARKETING MATERIALS The marketing program should begin immediately as larger subtenants typically begin their search 1-2 years prior to LXD: • Advertising campaign • Sublease fact pack • Email blasts • Broker events • Direct outreach
DISCUSSION WITH OWNERSHIP • Continue discussions with landlord, including potential for termination or blend and extend expectations for full campus strategy • Identify interest in cafeteria/ fitness center photography for cross marketing • Inform ownership of marketing plan and listing • Confirm direct rent
CUSHMAN & WAKEFIELD | 7
EXISTING OBLIGATION: 20.5K SF Lease at 4840 Pearl East Circle - 6th Amend 5.22.19 EXISTING OBLIGATION: 20.5K SF Lease t 4840 Pearl E st Circle - 6th Amend 5.22.19
V3.0_8.31.20
V3.0_8.31.20
20.5K SF at 4840 Pearl East Circle Leased through Dec'19 20.5K SF at 4840 Pearl E st Circle Leased through Dec'19
Analysis Period
Analysis Period
Analysis Period Sublet Rentable Sublet Commen Sublet Rentable Squ Sublet Commencem Analysis Period
Sep'20-Dec'26 (76 mos) 20,539 sf
Sep'20-Dec'26 (76 mos) 20,539 sf
Rentable Square Feet
Rentable Square Feet
Lease Commencement Date / Early De ivery
Lease Commencement Date / Early Delivery
8/1/2019 89.0 mos
8/1/2019 89.0 mos
N/A
N/A
Lease Term
Lease Term
Sublet Term
Sublet Term
7.4 yrs
7.4 yrs
Lease Expiration Date
Lease Expiration Date
Sublet Expiratio Sublet Expiration Da
12/31/ 026
12/31/2026
Rent
Rent
Sublet Rent
Sublet Rent
Base Rent - NNN
Base Rent - NNN
$1.92 sf/mo
$1.92 sf/mos
$23.00 sf/yr
$23.00 sf/yr
Sublet Rent - Sublet Ren - NNN
Free R nt
Free Rent
5.0 mos
5.0 mos
Free R nt
Free Rent
Mos 1-5 Free - Gross
Mos 1-5 Free - Gross
Annual Escalation Effectiv Rent Operating Expense
Annual Escalation Effective Rent Operating Expense OpEx / Prop Tax: '21 est.
2.5%
2.5%
Annual Escal Effective Sub Sublet Reimbur OpEx / Prop T NET: Cash Cos EXISTING OB NOM Pre Tax % Reduction Annual Escalation Effectiv Sublet Re Sublet Reimbursem OpEx / Prop Tax: ' NET: Cash Cost EXISTING OBLIG NOM Pre Tax $'s % Reduction from NPV Pre Tax $'s % Reduction from Sublease Commiss Provided Tenant Im Total Out- f-Pock NPV Pre Tax % Reduction Sublease Com Provided Ten Total Out-Of- NET Cash Op % Reduction NET Cash Operat % Reduction from NET Avg nnual % Reduction from
$2.11 sf/mo
$2.11 sf/mos
$25.27 sf/yr
$25.27 sf/yr
OpEx / Prop Tax: '21 est.
$0.96 sf/mo
$0.96 sf/mos
$11.57 sf/yr
$11.57 sf/yr
NNN: Based on a provided 2018 estimate.
NNN: Based on a provided 2018 estimate.
Cash Cost
Cash Cost
total
total
$4,949,6 7
$4,949,697
NOM Pre Tax $'s
NOM Pre Tax $'s
$3,964,642
$3,964,642
NPV Pre Tax $'s
NPV Pre Tax $'s
Day 1 Cash Cost (Ne of TI)
Day 1 Cash Cost (Net of TI)
N/A
N/A
Cash Operating Cost - 2021
Cash Operating Cost - 2021
$734,110
$734,110
Avg Annual Operating Cost 1 NET Avg Ann % Reduction [1] Avg Annual Operating Cost is average of Rent and OpEx/Tx over the life of the lease. No Capital or 1-Time expense included. $781,531 Avg nnual Operating Cost 1 [1] Avg Annual Operating Cost is average of R nt and OpEx/Tx over the life of th leas . No Capital or 1-Time exp nse included. $781,531
8 | EMERGING TECHNOLOGY ADVISORY GROUP
ECONOMIC ASSUMPTIONS
SUBLET - BEST CASE: Sublease 20.5K SF at 4840 Pearl East Circle 20.5K SF Sublet at at 4840 Pearl East Circle Sep'21 (12 mos marketing) Sep'20-Dec'26 (76 mos) 20,539 sf
SUBLET - WORST CASE: Sublease 20.5K SF at 4840 Pearl East Circle 20.5K SF Sublet at at 4840 Pearl East Circle Sep'22 (24 mos marketing) Sep'20-Dec'26 (76 mos)
d e Square Feet ncement Date
20,539 sf
9/1/2021 64.0 mos
7/1/21 5.3 yrs
9/1/2022 52.0 mos
7/1/21 4.3 yrs
on Date
12/31/2026
12/31/2026
- NNN
$1.67 sf/mos
$20.00 sf/yr
$1.25 sf/mos
$15.00 sf/yr
4.0 mos
8.0 mos
lation blet Rent
2.5%
2.5%
$1.66 sf/mos
$19.88 sf/yr
$1.11 sf/mos
$13.34 sf/yr
rsement: OpEx / Prop Tax Tax: '21 est.
$0.96 sf/mos
$11.57 sf/yr
$0.96 sf/mos
$11.57 sf/yr
st BLIGATION LESS SUBLET PROCEEDS x $'s from Existing x $'s from Existing mmission
total
total
$1,450,896 63.4% $1,618,908 67.3%
$3,033,139 38.7% $2,607,677 34.2%
$164,312 $102,695 $267,007
$133,504 $308,085 $441,589
Total: $1.50 SF/YR
Total: $1.50 SF/YR
nant Improvement Allowance f-Pocket at Commencement
$5.00 / SF
$15.00 / SF
$213,458 $91,697 87.5%
$208,451 71.6% $409,192
perating Cost - 2024 from Existing nual Operating Cost 1 from Existing
72.7%
47.6%
CUSHMAN & WAKEFIELD | 9
STEVE BILLIGMEIER Executive Managing Director +1 303 813 6413 steve.billigmeier@cushwake.com
ALEX SMITH Vice Chair +1 312 470 3841 alex.smith@cushwake.com
ROB BAIN Director +1 303 813 6452 rob.bain@cushwake.com
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