Cushman & Wakefield newCommerce Brochure

RETAILER CHALLENGE: Should I self perform my direct-to-consumer, store, and wholesale fulfillment, or contract out to third parties (3PLs)?

The Cushman & Wakefield Edge We hold a deep bench strength in 3PL evaluation/auditing AND real estate professionals with extensive 3PL operations experience, which we can leverage based on client needs.

Deciding on a 3PL or self-perform model depends on a multitude of characteristics/ economics (such as: nature of inventory and process flow), as well as a retailer’s willingness and ability to manage the risk of self-performance.

3PLs are structured to: • Scale production up or down significantly faster than most who self-perform • Help to distance the retailer from a plethora of labor, HR, and risk-related issues • Offer a single-point-of-accountability for performance metrics

RETAILER CHALLENGE: I am a Pure Player eCommerce retailer building a physical store presence—what should I consider? The Cushman & Wakefield Edge We can help a Pure Player (pure eCommerce retailer) maximize their bricks-and-mortar investment by offering a unique set of retail consulting services utilizing a proprietary software to analyze market economics, aid in optimal location selection, and store planning strategy. We can simultaneously consult on ways to leverage existing back-end logistics and retail real estate to optimize for total inventory usage and expansion.

The right balance must be met between new physical presence and online retail so one compliments the other effectively.

Optimize existing direct-to- consumer supply chain and fulfillment operation to ensure

Develop a physical location plan that addresses sales velocity and allows for the necessary store replenishment system to be put into effect on the ground.

core business processes are stable and ready for expansion.

8 | newCommerce: On the Edge of the Evolving Consumer Experience