European Hospitality Sector Outlook 2024 - Extended Version
THE TIDE IS TURNING
TOURISM VS ECONOMY TRENDS - EUROPE (INDEX, 2000 BASE)
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In recent years, the hotel sector has undergone a tumultuous journey, facing complete closures during the pandemic, followed by a robust recovery driven by revenge travel. Despite the sector's strong operational rebound, the European hotel investment market has been impacted by unprecedented increases in financing costs as well as economic and geopolitical challenges. Nevertheless, the decrease in transaction activity has been less pronounced compared to the broader real estate sector. This resilience can be attributed to various factors, with a key driver being the ongoing trend of investors shifting towards alternative asset classes, benefiting from structural changes in the economy and society, which, in the case of hotels, has been reinforced by the exceptional performance recovery, surpassing the pre-pandemic levels across most markets. Looking ahead, while the robust performance growth is expected to ease in 2024 amid economic and geopolitical challenges, it is anticipated to endure. Additionally, investment activity is projected to increase gradually, particularly in the second half of the year.
350%
300%
250%
Despite the sector's strong operational rebound, the European hotel investment market has been impacted by unprecedented increases in financing costs as well as economic and geopolitical challenges.
200%
150%
100%
50%
0%
2011
2017
2012
2021
2015
2013
2031
2018
2016
2019
2014
2001
2010
2027
2022
2025
2023
2032
2033
2028
2026
2029
2024
2007
2002
2020
2005
2003
2030
2008
2006
2009
2004
2000
OVERNIGHT TOURIST ARRIVALS
GDP, REAL US$, 2021 PRICE
5.0%
3.5%
1.8%
1.5%
CAGR 2000 - 2019
CAGR 2023 - 2033
OVERNIGHT TOURIST ARRIVALS
GDP, REAL US$, 2021 PRICE
Source: Oxford Economics
4 HOTELS OUTLOOK 2024
THE TIDE IS TURNING AMALGAMATED | 5
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